How will the lighting market pattern evolve when the incandescent lamp is delisting?

According to the "China elimination of incandescent lamp road map" published by the national development and Reform Commission in 2011, from October 1, 2016, the sales and import of 15 watts and above ordinary lighting incandescent lamps are prohibited. As the traditional incandescent lamp withdraws from the market, what types of lamps carry the banner of the market? What is the change in the pattern of the lamps and lanterns market? What will the light enterprise have? With these questions, the reporter interviewed some lamps and lanterns and lamps and lanterns. LED lamps occupy the mainstream of the market with the incandescent light of the market, at present in the Beijing lamps and lanterns market, LED lamps have occupied the mainstream, and the ratio of energy saving lamps is less than 10%. Song Xin, the general manager of Wan Long Huiyang, said that at the present stage, LED technology has developed more mature, it has advantages in quality, energy saving, environmental protection and so on, and the service life of the product is long, the price is similar to the energy saving lamp, and the competitive advantage is obvious. Today, whether it is home, commercial or engineering construction, the basic use of the LED lamp. Liu Wanjun, the general manager of Shili River Lighting City, also told reporters: with the wide application of the light source technology, the price is gradually "people", the consumer's acceptance and acceptance are relatively high. At present, the LED lamp has occupied the mainstream of the home market and has reached 80% in the project. With the 80 and 90s as the main body of consumption, the style and design of the LED lamp can satisfy the individualization and diversification of the demand. Zhou Qiong, the head of NVC retail in Beijing high power international lamps and lanterns, said that LED has the characteristics of light change, multicolor temperature change, blue light pollution prevention technology and so on, which is closer to the diversified demand of consumers. In the interview process, the majority of the industry said that the modern simplified, lantern type LED lamps are more popular with consumers. With the delisting of the incandescent lamp and the compression of the share of the energy saving lamp, the age of the LED lamp has come. This makes the industry based on the traditional light lighting manufacturing to enter the market of technology research and development, and the development and design of LED and the standardization of production require strong capital support. So LED companies aim to go on the market. In August this year, OPPLE lighting was listed on the Shanghai Stock Exchange, which was once the focus of the industry. In fact, in addition to OPPLE lighting, there were a large number of LED companies waiting to be listed, such as the three male Aurora, Fujian commercial lighting, Sichuan Chinese lighting and so on. For the phenomenon of queuing of lamps and enterprises, Song Xin believes that financing is only one of the reasons, more out of the purpose of increasing consumer awareness. The lamps and lanterns enterprises have a high consumption recognition. As far as the market is concerned, there are few brands of lamps and lanterns well known by the consumers. The listing of enterprises will help to improve the awareness of the consumers. At the same time, the enterprises after the listing will be shown to the public, under the supervision of the industry, enterprises and consumers, it will help the enterprises to improve their products and services. Liu Wanjun said that the listing will promote the more standardized operation of the lamps and lanterns industry, and at the same time, to a certain extent, promote the change of the industry pattern. With the mature of LED product technology, the pressure of market homogenization competition is also increasing, and the speed of market shuffling is quickened. Zhou Qiong, head of NVC retail at Beijing high power international lamps and lanterns, said that, under the pressure of homogeneity, price and style, famous brands rely on a certain word of mouth advantage and continue to innovate in products and services. They can maintain market share in the competition, but not the pressure of survival of the main stream brands. The risk of bankruptcy is very high when the cost of raw materials is rising and the market is homogenized. Liu Wanjun, the Shili River Lighting City, said that the bankruptcy of the enterprise is affected by the current market environment, but more is the management problem of the enterprise itself, so the enterprise should improve the internal work, improve the quality and service of the product. Song Xin said that in recent years, under the impact of poor overall environment, at the same time in the profit compression, homogeneous competition, electric business impact and other factors, every year there will be thousands of domestic lamps and enterprises closed, but at the same time, there are enterprises in the continuous entry. The impact of e-commerce in the mitigation of furniture building materials products, lamps and lanterns is the standard, "put it all right" makes the emergence of e-commerce consumption, the impact of its formation. Beijing high power international lamps and lanterns port OPPLE lighting related responsible person, the impact of e-commerce is very big, from this year "eleven" sales of the situation, the year was down. But it is undeniable that consumers are paying more and more attention to the brand, and the share of OPPLE lighting in the market is not low. NVC Zhou Qiong also said that e-commerce has a certain impact on market sales, but the impact is limited. The lamps or lanterns are mainly based on experience consumption, and the entity shop is better than the electric business in the later maintenance and after-sales service. Beijing high power international port Heng Hui sunshine soup Pu Xin said that the impact of e-commerce is weakening, the selection of lamps and lanterns, consumers are increasingly inclined to substantive experience purchase. For today's Beijing lighting market, some people use saturation to describe the saturation of the enterprise, the saturation of the products, the intensification of the homogenization of the market competition, the more prominent brand effect, which is also the reason that the entity store is different from the electric business. Wanlong Huiyang Song Xin said that in the last two years, it is obvious that the impact of e-commerce is weakening. Consumers are not a cheap map when choosing lamps and lanterns, but are increasing the quality of products. Shili River Lighting City Liu Wanjun said that the electric business is indeed a certain impact on the lighting entity store, online shopping has become an irreversible way of consumption, so we should consider how to use the e-commerce platform to promote products. At present, the market of lamps and lanterns is gradually developing towards high-end, personalized and intelligent. Consumers are also more interested in quality, brand and experience for lamps and lanterns. This requires the cooperation of manufacturers, dealers and stores to promote the enterprise to develop more orderly and healthily.