How will the market pattern of lamps and lanterns evolve if the incandescent lamp is delisted?

According to the roadmap of China's elimination of incandescent lamps announced by the national development and Reform Commission in 2011, it has banned the sale and import of 15 watts or more incandescent lamps for general lighting since October 1, 2016. With the traditional incandescent lamp coming out of the market, what type of Lantern product carries the market banner? What are the changes in the market of lamps and lanterns? What action will lantern enterprises have? Reporters with these questions, interviewed some lighting city and lighting enterprises. LED lamps occupy the mainstream of the market. With the delisting of incandescent lamps, LED lamps have occupied the mainstream in the Beijing lighting market, while the proportion of energy saving lamps is less than 10%. Song Xin, general manager of Bandung Huiyang, said that at this stage, the technology of LED has developed relatively mature. It has advantages in quality, energy saving, environmental protection and so on, and the service life of the product is longer. The price is similar to the energy-saving lamp, and the competitive advantage is obvious. Nowadays, whether they are household, commercial or engineering construction, they are basically using LED lamps. Liu Wanjun, general manager of Shili River Lighting City, also told reporters: with the wide application of light source technology, prices gradually become "close to the people". The recognition and acceptance of consumers are relatively high. At present, LED lights have occupied the mainstream of the home market, accounting for 80% of the project. With 80 and 90 becoming the main consumer, the style and design of LED lamps can meet the personalized and diversified needs. Zhou Qiong, director of NVC retail at Beijing Koli international luminaire, said that LED has the characteristics of dimming, multicolor temperature change, blue light pollution prevention technology, and so on, which is closer to the diversified needs of consumers. In the course of the interview, most people in the industry say that modern simple and lantern type LED lamps are more popular with consumers. With the compression of the incandescent lights and the share of energy-saving lamps, we can say that the era of LED lighting has arrived. This makes the industries mainly made of traditional lighting and lighting industries march into the technological R & D market. LED's R & D and standardization production need strong capital support. As a result, LED companies are aiming at listing. In August this year, OPPLE lighting was listed on the Shanghai Stock Exchange. This has become the focus of the industry. In fact, in addition to OPPLE lighting, there are still a large number of LED enterprises waiting in line, such as three dragon, Aurora, Fujian commercial lighting and Sichuan body lighting. As for the phenomenon of queuing up of lamps and lantern enterprises, Song Xin believes that financing is only one reason, and more is aimed at increasing consumer awareness. Lamps and lanterns enterprises have a high degree of consumer awareness. As far as the market is concerned, there are few brands of lamps that consumers know well. At the same time, the listed companies will show every move to the public. Under the supervision of the industry, enterprises and consumers, it will help enterprises to upgrade their products and services. Liu Wanjun said that the listing will promote more standardized operation of the lighting industry, and at the same time, to a certain extent, promote the change of the industry pattern. With the maturity of LED product technology, the market homogenization competition pressure is also increasing, and the market shuffling speed is accelerating. Zhou Qiong, director of NVC retail at Beijing high power international lighting port, said that under the competitive pressure of homogenization, price and style, famous brands rely on certain word of mouth advantages, innovate continuously in products and services, and maintain market share in competition. With the rising cost of raw materials and the internal and external market competition of homogenization competition, the risk of bankruptcy is very great. Liu Wanjun, a Shili River Lighting City, said that the collapse of enterprises was affected by the current market environment to a certain extent, but it was more about the management of enterprises themselves. Therefore, enterprises should improve their internal strength and improve their product quality and service. Song Xin said that in recent years, under the influence of poor overall environment, and at the same time, under the influence of factors such as profit compression, homogeneous competition, and electricity supplier impact, every year there will be thousands of light enterprises closing down in China, but at the same time, enterprises are constantly entering. The impact of electric business is slowing down. Compared with furniture and building materials products, lamps and lanterns products appear to be standard. Beijing high power international lighting port OPPLE lighting responsible person said, the impact of the electricity supplier is quite big, from this year's "eleven" sales situation, year-on-year decline. But it is undeniable that consumers pay more and more attention to brands, and the share of OPPLE lighting in the market is not low. NVC Zhou Qiong also said that the electricity supplier has a certain impact on the market sales, but the impact is limited. Lamps and lanterns are still dominated by experiential consumption, and physical stores are better than the latter in terms of maintenance and after-sales service. Beijing Gao Li International luminaire Hong Heng Hui Sun Pu Xin said that the impact of the electricity supplier is weakening, and for the choice of lamps, consumers are increasingly inclined to buy physical experience. For today's Beijing lighting market, some people use saturation to describe, enterprise saturation, product saturation, exacerbate the fierce competition in the market homogenization, brand effect is more prominent, this is also the reason why the entity store is different from the electricity supplier. Wanlong Huiyang Song Xin said that in the past two years, it is obvious that the impact of the electricity supplier is weakening. Consumers are not always cheap in choosing lamps, but they are paying more and more attention to the quality of products. Liu Wanjun, the Shili River Lighting City, said that the electricity supplier did have a certain impact on the lamps and lanterns. The online shopping has become an irreversible way of consumption, so we should consider how to promote the products with the help of the electronic business platform. At present, the market of lamps and lanterns is gradually developing towards high-end, personalized and intelligent. Consumers also prefer quality, brand and experience to lamps and lanterns. This requires cooperation among manufacturers, distributors and stores to promote more orderly and healthy development of enterprises.