Huang Xiaojun: good tune technology era of intelligent lighting has just begun

In 2013 the rise of intelligent hardware entrepreneurial tide, the emergence of a lot of smart lighting companies do, but now are basically quiet. It was founded in 2014, science and technology, recently announced the completion of a new round of financing. Huang Xiaojun, founder of tone technology, is a lighting industry veteran, has ten years experience, but stage investment millet ecological chain enterprises Yeelight. In his view, intelligent lamp encounter venture, user double cold current, good era of intelligent lighting has just begun.

Lighting market as a massive market has not yet been a massive excavation

Huang Xiaojun: the current global lighting market size is close to one hundred billion scale. According to the latest LEDinside 2015 global LED lighting market trends report, in 2015 the global lighting market size will reach $82 billion 100 million (about 544 billion 500 million yuan).

The development of LED lighting is affecting the pattern of the world's lighting industry, the industry has been the default LED lighting market in the future will be the new standard. Recently, the international famous lighting companies such as PHILPS, OSRAM spin off, the introduction of strategic investors behavior shows that the global lighting industry pattern began to change, major companies have lighting will be transferred to LED.

To LED as the representative of the scale of the lighting market continues to expand. 2015, LED lighting market will reach $25 billion 700 million (about 170 billion yuan), the market penetration of 31%. U.S. market research firm Market sand Markets report shows that in 2018 the global LED market is expected to reach $56 billion 790 million (about 377 billion yuan), from 2013 to 2018, the compound annual growth rate of up to 18.7%. Other market institutions predict that by 2020, LED will replace the traditional lighting market 80%-90% market share.

At the same time, intelligent lighting has become a new trend. In 2013 the global smart lighting market size of about $1 billion 287 million (about 8 billion 500 million yuan), although the smart lighting market is small, but in the future, manufacturers actively promote energy-saving trend driven, the market will continue to grow in 2019 up to $8 billion 710 million (about 57 billion 800 million yuan).

In fact, intelligent LED lighting is really becoming a new trend. PHILPS, OSRAM, GE and other centuries old lighting companies will be the next generation of intelligent wireless LED positioning direction of illumination, as the company's main strategic objectives.

Smart wireless LED lighting market ushered in new opportunities for Chinese companies

Huang Xiaojun: the rapid development of China's lighting industry. From 2008 to 7 in years, China's lighting industry's main business revenue grew from $398 billion 806 million to $159 billion 956 million, with an average annual growth rate of 16.45%.

National level attaches great importance to the promotion of LED lamps. The national development and Reform Commission in 2013 issued a "planning" semiconductor lighting energy industry, clear output target of LED lighting in 2015 amounted to 450 billion yuan, while the market share of LED lighting products reached more than 20%, and the elimination of power consumption of 60W and above ordinary incandescent lighting. Before and after 2013, the company will generally refer to the intelligent lighting data.

Domestic LED lighting industry maturity is low, market confusion. In 2009, China's lighting industry enterprises have reached more than 10 thousand. This market is heavily fragmented, only a handful of large scale, such as TCL, FSL, OPPLE, NVC, three male Aurora, each has a market share of less than 10%, visibility is not high. However, these companies have a market capitalization of more than 100 million.

In fact, China's LED output value accounted for more than 70% of world output, the world's largest industry supply chain, the supply chain is highly concentrated and mature. Intelligent wireless LED lighting era, China and the United States, Japan, the majority of these lighting industry in the same line, the supply chain advantages, coupled with relatively low labor prices, Chinese companies will usher in new opportunities.

Old giant's own strategic limitations, lack of local manufacturers in the product and marketing capabilities, but also to the entrepreneurial opportunities. This is the well-known products in the field of PHILPS hue, once in 13 years to test the water Chinese market, but because of marketing, product form, price, server architecture and other factors are not in line with the local market Chinese, opt out of the final (new product in the electricity supplier has not purchased). OSRAM, GE and other companies will face the same problem in the future.

The local lighting manufacturers, in the product and marketing nothing, or even completely in a state of confusion. At present, as long as the voice in marketing, it is almost the only a voice on the market for smart lighting manufacturers, soon be able to create a smart lighting brand wide popularity in the blank market.

Not all startups can do smart lights

Huang Xiaojun: the only solution of intelligent lighting is a whole integrated hardware and software solutions, past that lamp do do do lights, control system of company control, obviously can not bring the perfect experience to the user. After entering the LED era, because the lamp itself has more dimensions (control switch and brightness adjustment, with headlights and now you can only adjust the color, brightness and switch), but this does not mean that all startups can make intelligent lamp.

Between 2013 and 2015, there have been a lot of smart bulb, and even basically every month there will be a product to raise the public, and the program is stereotyped phone + Bluetooth or WiFi. In addition to capital, mainly because of a single bubble bubble program is too mature to buy a TI core