Hunan LED industry, how to survive the winter

LED with its environmental protection, energy saving, long life and other characteristics, known as the fourth generation of lighting products. Data show that the same light effect of the LED lamp, incandescent lamp energy saving more than 80%, more than ordinary energy-saving lamp energy saving 50%, is the most energy saving and environmental protection lighting equipment. LED industry, has become a bright future, huge market demand for emerging industries.

Some experts estimate, such as the country's more than 400 million families, each family only use 3 LED energy-saving lamps, at least $30 billion market size. In addition, a large number of public places, office buildings, landscape lighting and other LED products, the market prospects of the industry amazing!

However, ready to eat a meal of LED related businesses, but did not eat delicious cake".

According to the survey of China semiconductor lighting industry and application alliance, the last two years a large influx of capital LED industry, resulting in a substantial increase in existing production capacity, but the market demand is not synchronized to follow up, serious excess capacity. 2012, the national LED enterprise equipment boot rate of less than 60%, capacity utilization is only around 30%.

Overcapacity caused a fierce price war. 2012, the average price of LED chips fell 60% compared to 2010, the gross profit margin decreased by more than 30% in the field of chip production, gross profit margins decreased by more than 10%. Decline in profitability, leading to the collapse of the LED industry, production, production trends.

Once the LED production and demand docking Provincial Commission by letter shortly before the conference, the participating enterprises have great grievances.

Yiyang Yiyuan photoelectric company is a LED chip package and lighting production enterprises. The person in charge of the company Hu Qinghua introduced, small power LED line lamp production company, the original more than 90% export this year, basically no one to goods, even if there is a small amount of individual customers to goods, the price is close to the cost price of the following". The company's small power packaging line is currently in a state of production.

Zhang Qingliang, general manager of Hunan Ming and photoelectric equipment company, said the province less supporting enterprises, collaboration between the industry chain to solve the problem. The company's raw materials and key equipment procurement ratio in the province less than 10%, the other should be purchased from other provinces, the greater the cost of corporate expenses. "

From the Shenzhen sun Fuyuan technology company said, Hunan industrial agglomeration effect is not obvious, the production cost is too high; at the same time, lack of technical standards for the LED industry, affecting the quality and grade of the product, consumer confidence in the product is not enough.

And city photoelectric technology company official said, LED lighting costs is about 10 times the price of fluorescent lamps, the cost is too high, it is not easy to popularize.

A common confusion and the participating enterprises generally reflect: affected by the debt crisis in Europe, a sharp decline in foreign markets; the domestic market, people are not on the LED product awareness, there is a big difficulty in the application of ordinary families, the government led promotion demonstration project progress is not satisfactory, the weak domestic market LED products.

Hua Lei optoelectronics"

Construction of the whole industry chain development model

In the LED industry of the province and the general downturn in the background, is located in Chenzhou to Hunan Hualei Au Optronics Co, LED industry has become a bright spot in the winter of 2012: sales revenue exceeded 300 million yuan, an increase of 67%; profit about 30000000 yuan.

Hua Lei photoelectric contrarian rise in what? Building the whole industry chain development model! Recently, Mao Zili, general manager of China Lei Lei said in an interview with reporters.

Mao Zili introduction, Hua Lei optoelectronics into the starting point of the LED industry is relatively high, that is, directly into the industry chain to enter the epitaxial wafer and chip manufacturing. At present, already has 32 international first-class MOVCD (epitaxial wafer production equipment) and the matching chip production line and the corresponding testing equipment. The company has become the province's only LED epitaxial wafer and chip production base, the overall competitiveness of its domestic counterparts fourth.

In addition to making the upper reaches of the LED industry products, Hua Lei photoelectric also actively to the electronic display, lighting, automotive lighting and other industrial chain downstream.

Rather than in the upper reaches of the upper reaches of the profit space melee, it is better to extend to the broader market space downstream applications". Mao Zili introduction, LED industry "Hope" is to extend the industrial chain, the formation of scale; in this way, not only can reduce the cost, but also the formation of a new profit growth point.

To this end, Hua Lei photoelectric proposed multi legged walking ideas: both the production of chips, but also the production of lamps, but also engaged in product application engineering.

Hua Lei optoelectronics using upstream chip manufacturing advantages, the acquisition of two large chip packaging companies, founded on crystal lighting technology company specializing in LED application engineering, the industrial chain will be extended to LED lighting engineering consulting, design, construction and service, create a covering LED chip manufacturing, packaging and application of the whole industrial chain.

Industry winter, the survival of the fittest, in essence, is a prelude to the spring of the LED industry! "Gross self introduction, to go in LED application field, Hua Lei optoelectronics is to build two wildly beating gongs and drums, including LED, the downstream industry chain research and production base, the formation of industrial clusters in the LED the more influential, with 3 years of time in Chenzhou to create a national industrial park.

Leading up, agglomeration effect appears. One of the world's top 500 enterprises in the industrial gas company established Praxair nitrogen in Chenzhou station, dedicated to supporting Hualei optoelectronic. Foshan Walter gas company in Chenzhou to establish ammonia station, the same supporting Hua Lei photoelectric. In addition, the province