Hunan LED industry break the whole industry chain model thinking into a way out

Overcapacity caused a fierce price war. Decline in profitability, leading to the collapse of the LED industry, production, production trends. Ready to eat a meal of LED related businesses, did not eat delicious cake".

Once the LED production and demand docking commission by letter of Hunan Province recently held the meeting, the participating enterprises have great grievances.

Yiyang Yiyuan photoelectric company is a LED chip package and lighting production enterprises. The person in charge of the company Hu Qinghua introduced, small power LED line lamp production company, the original more than 90% export this year, basically no one to goods, even if there is a small amount of individual customers to goods, the price is close to the cost price of the following". The company's small power packaging line is currently in a state of production.

Zhang Qingliang, general manager of Hunan Ming and photoelectric equipment company, said the province less supporting enterprises, collaboration between the industry chain to solve the problem. The company's raw materials and key equipment procurement ratio in the province less than 10%, the other should be purchased from other provinces, the greater the cost of corporate expenses. "

From the Shenzhen sun Fuyuan technology company said, Hunan industrial agglomeration effect is not obvious, the production cost is too high; at the same time, lack of technical standards for the LED industry, affecting the quality and grade of the product, consumer confidence in the product is not enough.

And city photoelectric technology company official said, LED lighting costs is about 10 times the price of fluorescent lamps, the cost is too high, it is not easy to popularize.

A common confusion and the participating enterprises generally reflect: affected by the debt crisis in Europe, a sharp decline in foreign markets; the domestic market, people are not on the LED product awareness, there is a big difficulty in the application of ordinary families, the government led promotion demonstration project progress is not satisfactory, the weak domestic market LED products.

Hua Lei optoelectronics to build the whole industry chain development model

In the LED industry in Hunan province and the country in general downturn in the background, is located in Chenzhou to Hunan Hualei Au Optronics Co, LED industry has become a bright spot in the winter of 2012: sales revenue exceeded 300 million yuan, an increase of 67%; profit about 30000000 yuan.

Hua Lei photoelectric contrarian rise in what is the secret to build the whole industry chain development model, general manager of China recently Lei Mao Mao said in an interview with reporters.

Mao Zili introduction, Hua Lei optoelectronics into the starting point of the LED industry is relatively high, that is, directly into the industry chain to enter the epitaxial wafer and chip manufacturing. At present, already has 32 international first-class MOVCD and match with the chip production line and the corresponding detection equipment. The company has become the only LED epitaxial wafer and chip production base in Hunan, the overall competitiveness of its domestic counterparts fourth.

In addition to making the upper reaches of the LED industry products, Hua Lei photoelectric also actively to the electronic display, lighting, automotive lighting and other industrial chain downstream.

Rather than in the upper reaches of the upper reaches of the profit space melee, it is better to extend to the broader market space downstream applications". Mao Zili introduction, LED industry "Hope" is to extend the industrial chain, the formation of scale; in this way, not only can reduce the cost, but also the formation of a new profit growth point.

To this end, Hua Lei photoelectric proposed multi legged walking ideas: both the production of chips, but also the production of lamps, but also engaged in product application engineering.

Hua Lei optoelectronics using upstream chip manufacturing advantages, the acquisition of two large chip packaging companies, founded on crystal lighting technology company specializing in LED application engineering, the industrial chain will be extended to LED lighting engineering consulting, design, construction and service, create a covering LED chip manufacturing, packaging and application of the whole industrial chain.

"Industry of winter, the survival of the fittest, LED industry is essentially a prelude to spring!" Mao Zili, to go in LED application field, Hua Lei optoelectronics is to build two wildly beating gongs and drums, including LED, the downstream industry chain research and production base, the formation of industrial clusters in the LED the more influential, for 3 years time in Chenzhou to create a national industrial park.

Leading up, agglomeration effect appears. One of the world's top 500 enterprises in the industrial gas company established Praxair nitrogen in Chenzhou station, dedicated to supporting Hualei optoelectronic. Foshan Walter gas company in Chenzhou to establish ammonia station, the same supporting Hua Lei photoelectric. In addition, the province's optical polishing, cutting equipment manufacturers, as well as monocrystalline silicon production enterprises have to interact with China Lei Lei, hoping to form a supporting relationship with.

Using lighting as a breakthrough to stimulate industrial development

In March 20th, 106 State Road, Guidong County near the slot section of nearly 20 kilometers of mountain road, when the night falls, hundreds of lanterns LED scenery complementary lights will be lit road. From afar, like a bright long, winding in the mountains. This is the city of Chenzhou is vigorously promoting the application of LED lighting one of the demonstration projects, by Hua Lei photoelectric's crystal lighting technology company.

Benefit from the semiconductor lighting demonstration project on lighting technology company set up less than half the LED street lighting project is Rucheng, Guiyang, Anren, Zixing City, nearly billion. Which in the winter Hualei optoelectronic industry, is tantamount to timely assistance.

Chenzhou Municipal Bureau of science and technology, high section chief Luo Hongbing introduction, the development of LED industry in Chenzhou has a good foundation, Hua Lei optoelectronics, Delta Electronics and a number of LED companies, in 2012 the city's semiconductor lighting industry output value reached 1 billion 500 million yuan. He believes that as long as seize the opportunity, the LED industry can be bigger