Hundreds of billions of dollars in LED lighting market in Hebei

Ordinary incandescent lamps will gradually withdraw from the market next year, which brings new opportunities for the new LED lighting. Because the price is too high, the family is still difficult to enter the home LED lamps. In the LED lighting manufacturers, but found another scene, the value of ten million fully automated production line was worried that the output is too high to form a backlog, and not start.

Retail price is too high, it is difficult to enter the homes of ordinary people

November, the China National Development and Reform Commission issued a ban on the import and sale of incandescent light bulbs on the general notice, requiring five years, the phasing out of incandescent lamps. The introduction of a series of policies, so that the industry agreed that the advantages of energy-saving and environmental protection LED lighting market will accelerate the pace of universal development.

So, the real terminal market sales? Pearl Lighting City, Jinshan Lighting City and other large lighting stores, for example, LED energy-saving lamps have been promoted to the main market products, more than 80% lighting shops have LED lighting products sales.

"Ordinary energy-saving lamps although energy-saving effect is obvious, and the price has dropped to the level acceptable to ordinary consumers. However, the energy saving light bulbs contain mercury, if not the scientific recovery, the bulb broken, Mercury will enter the atmosphere, water and soil, causing pollution. So, in the future, in the energy-saving lamp market, harmless, environmentally friendly LED lamp will become the protagonist. Pearl Lighting City, a salesperson said.

According to the sales staff, in addition to environmental, energy-saving advantages of LED lamp is also very obvious, he is just a dead: 100 watt incandescent lamp, the brightness is close to 25 Watt energy-saving lamps, 10 watt LED lamps for example, light for 6000 hours, 100 watt incandescent lamp for power consumption of 600 degrees, 25 watts of energy the lamp power consumption of 150 degrees, and 10 watt LED lamp refers to the power consumption of 60 degrees, LED lights than the energy-saving lamp energy saving 60%, saving 90% than incandescent lamp. And in the service life, LED lamp life of up to 30 thousand hours, is the energy saving lamp of 5 times, incandescent lamp of 20 times.

However, although the advantages of LED lamps in energy saving and environmental protection, but in the terminal sales market situation is not optimistic. Pearl City lighting a Sunxing boss said, in the civilian field of lighting energy-saving lamp, fluorescent accounted for about 80%, ordinary incandescent lamp market share is still 10% - 20%, while the new LED environmental protection lamp only accounts for about 2% - 3%, his shop one day only three to five LED energy saving lamp.

"And when the original fluorescent lamps to promote the problems encountered, the price is too high for ordinary consumers to accept. Mr. Sun explained that the current market price of 60 watt incandescent lamp, a $12, a total of about 15 watts of energy-saving lamps around $two or three, the market price of 6 watt LED lights each to $30, some well-known brands as much as 100 yuan. It is also this factor, making the LED lamp is mainly used in the commercial field.

[production] traced back to the origin of high retail prices

Many dealers said that the sales of LED energy saving lamp profit is not high, generally only about 10%, of which the family of commonly used 8 watt LED lamp only ex factory price of up to $35. So, what are the factors leading to high prices of LED lamps?

In Hebei, a 600 square meters of production workshop, Liu and other more than 50 workers in order to sit in the transmission belt, skilled hands in the hands of the assembled parts. According to Liu, a small energy-saving lamps look at the structure is very simple, but to go through more than 20 processes, if there is a process is not rigorous, it may lead to the bulb does not light.

Liu's work is a bean sized beads are inserted into the mold set in the mold needs a total of 37 particle beads, is a basic component of a 2 Watt LED energy-saving lamp. Liu will insert the pieces on the transmission belt, a person will quickly pick up the cutting and welding of metal wires exposed, and then through the transmission belt to the plug board, even after the inspection, welding wire, combined detection, aging test and other working procedures, a small energy-saving lamps can produce LED.

According to the person in charge of long electrical appliance Wu Zhanbing said that although this line is only more than 50 workers, one day can produce more than 10 thousand LED energy-saving lamps. However, although the output is large, the profit is not high.

Wu Zhanbing took out a 20 Watt LED energy-saving lamp, the lamp has a total of 330 particle beads, beads from Taiwan into the purchase to each grain wholesale price is 0.21 yuan, 330 is 70 yuan, then add cup and power needs about 10 yuan, this calculation, only raw materials you need 80 yuan, but the price is only 86.4 yuan, to the terminal retail market price of roughly 95 yuan -110 yuan.

See from the recent LED listed companies released the 2011 semi annual report, the majority of the company products in the first half net interest rates decline, the semi annual report of some enterprises also showed that although its operating income increased, but the net profit decline has reached nearly two to 30%.

"The price of energy-saving lamp LED mainly depends on the lamp in the chip, however, has China chip R & D enterprises does not see more, Shenzhen and Guangzhou, although there are some, but the technology and quality is the gap between foreign and many. Therefore, mainly rely on imports. "Wu Zhanbing said, the general anti good performance beads, prices are not too low, even in large quantities into the purchase, each only cheap 0.002-0.005 yuan. This is the main cause of the mainland LED energy-saving lamp prices have been high.

[R & D] high-tech production line