If your business is bad, try these 4 methods!

Light line of the world news, despite the lighting market has undergone more dramatic changes in the industry from high speed to low speed shift period, the terminal market competition has become more intense, a lot of people in the store, a lot of people in the exit. However, there are still excellent dealers live very well, trained a set of martial arts high-strength sunflower book".

Here the inventory strategy currently living terminal market on the four types of dealers.

To achieve a certain class

Itself has done a great deal in the local market, a category to achieve the ultimate. For example, there is a dealer to do forty thousand square meters, the annual sales of about 2 hundred million or so, he is the product of the wood to achieve the ultimate, in his hand inside the solid wood furniture has a product of the factory of the twenty or thirty.

This dealer with other dealers, will be more than some of the advantages, such as price, he has the right to market pricing, because he has done in the category of the market accounted for the dominant position. In addition, the more important advantage is that he took the position, the rent will be much cheaper, less than half of the price may be more than. So his management cost is very low, more competitive advantage.

Moreover, to achieve the ultimate category, so that other dealers can no longer do this category in the market, the market dominance, so he has the right to negotiate with the factory, get a preferential price.

These dealers, is the best live, they began to change in a very long time, took a few years to gradually realize the chain operation, the company's operation, is the highest survival rate in the store dealers.

Good layout

If you can not be like the first kind of dealer in a market to do a single category, it is necessary to understand the layout.

For example, a similar product in the same style stores, consumers can buy up to three beds, the two sets of sofas, the table of the two, a study only, the other is a green foil safflower. Although, in the store, a certain atmosphere is to, but do not be too superstitious atmosphere, the key is to improve the effectiveness of flat. If you can put 300 square meters of consumer products to buy, do not put to 400 square meters, after all, the rental cost is great.

This is good at the layout of the dealer can do very well, he was able to do a good job. However, the layout of the dealer to have two conditions: first, he must have the strength; the second is that he can really do a good job of data analysis, because the layout needs to support the data in this regard.

Diligent, cost-effective products

Will choose high cost performance products, in the market is very deep to farming, very diligent, will use a lot of marketing methods, such as cooperation with real estate, call placement, innovative experience, etc..

Assumptions with the developers, there are many ways:

The first one is the cooperation model between the dealer, free of the products on the inside, developers can give to a separate inside marketing rights, dealers will have even entered the marketing team, product authorization, certificate of honor to publicize what they can enter, so you can set a lot of publicity;

The second way is paid, but it is recommended not to earn money dealers, this part of the marketing costs as much as possible to make this single, and then for some resources, such as the owner's first-hand information. This is for a number of dealers have resources, only he can do.

This type of dealer shop is not much, but it will be marketing, very hard to engage in marketing.

Know these"

The dealer is very clever, is in the market which are not supposed to do when this type of product, he found this product to do, this is called "leackage check". Because only the closed factories, no collapse style.

This tactic, the dealer must first understand that they can afford to live, as long as not to lose money, but it will make competitors uncomfortable. He is like a catfish, to confuse the market, the opponent can not let the price down, this is the factory, dealers who will compromise, which is a skill in price competition.

However, like this kind of play is necessarily a product requirements. If the market has seven or eight stores of the same type of product, and there are a lot like a tiger behind the rush, if it is such a product, do not use this kind of play, must be cautious. This kind of play can only do this product on the market for people who have not much, follow up the few people, and then focus on the fire to kill their competitors, only their own dominance.

Summary

At present, the industry is like the four types of excellent dealers are still very few, the vast majority are still confused in the middle of death. Of course, good is not absolute, in the shift stage, many of the changes are as prediction and control, if the dealer can not adjust coping attitude, time to keep up with the pace of change, constant change and innovation, excellent could have been turned backward, and even throw off the market.

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