In 2005, the domestic TV play a leading role in children color TV giant Paibingbuzhen

Facts show that the effect of the domestic color TV market of high-end color TV "rescue" has become increasingly obvious. Konka multimedia division deputy general manager Ye Tao said: the domestic high-end brand strategy is paying off. LCD, plasma, rear projection and flat-panel TVs have become a new profit growth point of the color TV industry.

Hard

TV giant Paibingbuzhen

Us back in 2004, the domestic color TV giants have begun Paibingbuzhen layout in the "high-end" piece of fertile soil:

In March, TCL established an independent panel display division, flat-panel display industry to seize the market.

June, Hisense has also set up a tablet division.

October, SKYWORTH LCD TV Project independent set up a division of liquid crystal.

November, Konka in the new conference breath released two flagship products: 55 inch LCD TV and 76 inch plasma TV industry has been crowned as "flat-panel Hutch"; a month later, Konka launched together with the EPSON 6 liquid crystal display products. December, Changhong also released the big tablet era strategy, announced that the strategic focus is fully transferred to the LCD, plasma, as the representative of the field of flat-panel tvs.

Season test soldiers

Brands eager for a fight

Carefully layout in 2004, the Chinese TV manufacturers to find the profit balance point in the high-end color TV. Before and after the lunar new year, has always been the sales season of consumer electronics products, the results of this period not only directly linked to the short-term income of manufacturers, but also for the brand's long-term strategic plan has an important impact.

A few days ago, Konka announced a high-profile: only the first half of January, shipments of Konka TV on more than 800 thousand units, of which high-end products including LCD and PDP TV sales more than doubled over the same period last month. It is expected that the entire spring festival season, the domestic TV Konka will exceed 2 million units, of which the proportion of sales of high-end products will reach about 40%. Konka Group executives said in 2004, Konka have been made since the establishment of the best operating results for a year.

SKYWORTH in Beijing 120 home appliance stores also held large signings appreciation activities, not only high-level signature promotion, also the high-level contact with the United States marketing general manager Li Juntao, and general manager Zhang Dazhong, Suning North China director Fan Zhijun respectively, to further clarify the strategic partnership between SKYWORTH and the three largest home appliance chain giant. At the same time, the six primary technology timely launch, but also become a tool for sales growth. Domestic brands with excellent high-end record started the first shot in the 2005 color TV industry. AP

Compete in the high-end

The master for the 2005

Chinese 2005, color TV industry will enter the era of high-end competition. According to authoritative institutions predict that the next 5 years, Chinese high-end TV market will maintain rapid growth, 2004-2008 the average annual compound growth rate will reach 57%. "high-end TV is not only a balance frame shows the level of enterprise technology, is more effective for the consumer psychology for Wu, it drives the full range of products sales at the same time, will also bring more profits for enterprises."

Transfer for the main battlefield to high-end color TV, general manager of Konka multimedia division Kuang Yubin: high-end competition will lead to a new pattern of Chinese TV companies ranked, master the core technology of the enterprise will become a leader in the new round of market baptism. "High end is the focus of competition between domestic and foreign manufacturers, but also the most strategic market." Terminal pull and technology accumulation, is the key to further gain market advantage.