In the first half of 579 LED enterprise loss customization is the way to break through?

The next 5 years, LED lighting industry is expected to grow at an average annual compound growth rate of 8%, the market prospects. But now there are nearly 1/4 of companies into a loss. How to break through this cycle? In the recently held "2015 China green lighting energy saving forum", there are enterprises "mass customization" solution.

LED lamp (light emitting diode) is increasingly used in public facilities lighting, commercial lighting, as well as medical, agricultural and other special areas of lighting. The general manager of Nanjing Jing Ze Lighting Technology Co., Ltd. Tian Wenfeng, LEDinside, the latest release of the "2016 global LED lighting market trend" research report pointed out that in 2015, LED lighting market will reach $25 billion 700 million, a penetration rate of 31%. According to the relevant national planning, "13th Five-Year" at the end of 80% to the field of lighting LED lighting.

Although the LED lighting market will continue to maintain rapid growth, but the situation is not optimistic about the domestic LED companies. Tian Wenfeng told reporters, according to the National Bureau of statistics, the first half of 2015, LED companies in a loss of up to 579, the proportion of losses of up to 22%, the total loss of up to $1 billion 200 million. The reason is that a large number of market participants in the enterprise, a small scale, uneven product quality, price competition is too intense.

How to fight the mud from the bottom of the quagmire of competition and break out? Tian Wenfeng believes that should take the road of mass customization production.

Compared with the traditional large-scale production of low prices, mass customization of products and services more customized links, with diverse and personalized features, so that customers can customize the lighting products. The use of mass customization production, can make the enterprise to obtain the competitive ability of differentiation, and maintain relatively high profit margin.

For example, he said, many of the industrial and mining enterprises need to be in the high-temperature industrial environment lighting, perennial 65 degrees Celsius or so high temperature environment, it is easy to lead to a serious decline in the light of traditional lamps, had to be replaced frequently. In this environment, LED lighting enterprises can solve the tailored solutions, such as the use of high temperature resistance to modular power supply, light resistance, heat pipe, change to reduce the whole lamp operating temperature etc.. For example, the landmark landscape lights on the performance of the water demanding, standardized production of lamps is difficult to achieve this effect. And if the use of customized solutions, can be used for its "O + seal + special mechanical seal structure" to ensure that no water vapor into the body.

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