In the first half of the top three Taobao light source sales list

LED lighting evolved from the traditional industries and emerging industries, "Internet plus" is that the LED industry more imagination. The development of the electricity supplier gradually mature, and the "Internet plus" has given more business connotation. In the case of the overall economic downside risk increase, the first half of the electricity supplier data performance?

The data show that this year, relying on the Internet channel sales growth rate higher than the store. Recently, the high rent so that a lot of lighting industry terminal retailers struggling, more people will turn their eyes to the electronic business platform. In the "national strategy Internet plus", the lighting industry ushered in another spring. Small data platform from the Alibaba to spy on the first half showing lighting products consumption data, respectively, lamps lighting light source, two categories of market, market trend, location query for all consumer groups, market segmentation research, may provide some reference for the development of the electricity supplier.

Light class

From the quantitative index point of view, the light source products in the first half of the trend is obvious, after the platform clicks, search volume and collection are lower than the previous year, from the trend also showed a downward trend.

Light in the Taobao index products market segmentation for LED single lamp, LED lamp, LED lamp, compact fluorescent lamp, halogen lamp, incandescent lamp, fluorescent lamp and other light source 8, clicks from the search perspective, LED single lamp category distribution accounted for the largest, reaching average about 60%, second for other light sources, accounting for about 15%.

From the actual volume point of view, LED single lamp is also ranked 47.58% in the first place, LED lights with a 21.57% share of the top second, other light source products accounted for more than 16.13% in the top third. Although the three class of products occupy the light source market volume of the top three, but the overall market downturn affected by the situation, the transaction chain growth are showing a downward trend.

In the first half cycle, PHILPS, OPPLE lighting, NVC lighting products occupy the top three sales ranking. From the product point of view, OPPLE 12-LE-38465, 12-LE-41490, 12-LE-27297 lighting and other series of lighting products, NVC LED T5 lamp series, PHILPS LED bulbs, has become the platform hot explosion models".

Keywords input light source in the Taobao index buyers information analysis, can be obtained in the first half of this year light products buyers information briefing: "in the first half cycle statistics, LED light source products price concentrated in 0-0.7 yuan and 7-10 yuan two interval. Turnover in the forefront of consumer areas are mainly concentrated in Guangdong, Jiangsu, Zhejiang and other provinces, accounting for more than three provinces accounted for more than 38%, accounting for the proportion of people in the region to the north of Guangzhou Shenzhen, the main city, reaching 17%".

Lamps lighting

Lamps lighting industry overall performance is relatively stable, a slight decline. Click on the platform, the amount of search and collection on the point of view, after the index was slightly lower than the previous year, the second half is still facing the overall downside risk.

In the Taobao index in lighting products market segmentation for the ceiling lamp, reading lamp, ceiling lamp, decorative lamp, dual-purpose lamp, chandeliers, wall lamps, lighting accessories, landscape garden lighting, emergency lights and other 20 sub categories. Click on the search from the point of view, the ceiling lamp occupy an absolute advantage, accounting for 38.62%, followed by reading the table lamp and suction lift dual lamp, accounting for up to 6.82%, 6.75%, the proportion of other categories accounted for less than 6%.

From the actual volume, ceiling lamps has become sales Wang, turnover ratio reached 36.39%, followed by the ceiling lamp, chandeliers, accounted for 9.90%, 9.12%, from the point of view of actual search conversion turnover rate, reading lamp efficiency is lower than the chandelier. The first three types of transactions in addition to the ceiling ring, there is a slight increase.

From the buyers point of view, lamps lighting products price distribution in 23-36 yuan, 0.2-0.5 yuan interval, but overall, this kind of product for each sub category price distribution is decentralized, low light, categories of high-end, brand, price distribution is also different. Regional perspective, Guangdong, Jiangsu, Zhejiang, three provinces are still ranked the top three turnover, reaching more than 30% in the region, the north of Guangzhou Shenzhen, the top four in the city, accounting for about 15%.

It is worth mentioning that, whether it is light or lamps lighting market, Taobao Tmall sellers on the scale showed a significant growth trend, improve the quantity of the goods shelves, Zhongshan has become the main focus of the seller.

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