Incandescent delisting, lighting market structure will evolve?

According to the national development and Reform Commission announced in 2011, China's elimination of incandescent road map, from October 1, 2016 onwards, prohibit the sale and import of 15 watts and more general lighting incandescent lamp. With the traditional incandescent lamp out of the market, what type of lamp products carry the banner of the market? What are the changes in the pattern of the lighting market? What will you do? Reporters with these questions, interviewed a number of lamps and lighting enterprises.

LED lights occupy the mainstream market

With the delisting of incandescent lamps, the current market in Beijing lamps, LED lamps have occupied the mainstream, while the proportion of energy-saving lamps less than 10%. Bandung Huiyang general manager Song Xin said, at this stage, LED technology has matured, it has advantages in quality, energy saving, environmental protection and other aspects, and the product has a longer service life, the price is similar with the energy-saving lamp, obvious competitive advantage. Today, whether it is household, commercial or engineering construction, the use of basic LED lights. Shili River Lighting City General Manager Liu Wanjun also told reporters: with the wide application of light source technology, the price gradually "the people", consumer acceptance, acceptance is relatively high, the LED lamp has occupied the mainstream market in engineering Home Furnishing, has reached the proportion of 80%. With 80, 90 to become the main consumer, LED lamp style and design to meet the needs of personalized, diversified.

Colliers International Beijing lighting Hong Kong NVC retail leader Zhou Qiong said, LED has become light, color temperature changes, blue light pollution prevention technology and other characteristics, closer to the diverse needs of consumers. During the interview, the majority of the industry said that the modern minimalist, lantern class LED lights are more popular with consumers.

Lamp enterprises staged two days of ice and fire

With the compression of the incandescent lamp, energy-saving lamps of delisting shares, it can be said that LED has come to light, which makes the traditional light source lighting manufacturing industry to enter the formal market technology research and development, and the development of the LED design and standardized production needs powerful capital support, so the LED listed companies have targeted. In August this year, OPPLE lighting listed on the Shanghai Stock Exchange, which became the focus of attention of the industry, in addition to OPPLE lighting, there are a large number of LED companies are waiting in the market, such as the three male Aurora, Tai Long (Fujian), Sichuan huati lighting and commercial lighting.

For the price of light queuing listed phenomenon, Song Xin believes that financing is just one of the reasons, more or for the purpose of increasing consumer awareness. Lighting companies have a high degree of consumer awareness, in terms of the current market, very few consumers familiar with the lighting brand, corporate listing helps to enhance consumer awareness. At the same time, after the listing of the enterprise will show every move to the public, in the industry, businesses and consumers under the supervision of multi, help enterprises to improve products and services. Liu Wanjun said that the listing will promote the lighting industry more standardized operation, but also to a certain extent to promote the change in the pattern of the industry.

With the maturity of LED product technology, the market homogenization of competitive pressures are also increasing, the market reshuffle speed. Colliers International Beijing lighting Hong Kong NVC Retail Director Zhou Qiong said, in the homogenization, price, style and other well-known brands under the pressure of competition, rely on a certain reputation advantage, improve and innovate on products and services, to maintain market share in the competition, while non mainstream brand survival pressure will be greater, in the face of the original the rise in the cost of materials, both inside and outside the market homogenization of competition between the situation, the risk of collapse greatly. Shili River Lighting City Liu Wanjun said that the closure of enterprises to some extent affected by the current market environment, but more is the management problem of the enterprise, so the enterprise should practice good internal strength, improve the quality of products and services. Song Xin said that in recent years, affected by the overall environment is poor, and in the same competition, profit compression and impact of factors such as electricity providers, each country will have thousands of lamps prices collapse, but also enterprises continue to enter.

Electricity supplier in the impact of slowing

Compared to furniture building materials products, lamps and lanterns are the standard, "everywhere" makes the emergence of electricity supplier consumption, the formation of a small impact.

Colliers International Beijing OPPLE lighting lamps in Hong Kong responsible person, the impact of the electricity supplier is very large, from this year's "eleven" sales situation, the year-on-year decline. But it is undeniable that consumers pay more attention to the brand, OPPLE lighting market share is not low. NVC Zhou Joan also said that electricity suppliers have a certain impact on the market sales, but the effect is limited. The lamp or to experience consumption, and more than one electricity supplier store in the late maintenance, customer service service etc.. Colliers International Beijing Hong Kong Sun Tang Puxin said Henghui lamps, the impact of the electricity supplier is weakening, for selection of light, more and more consumers tend to buy real experience.

For now, Beijing lighting market, people used to describe the saturation saturation, saturation, enterprise products, fierce market competition intensifies homogenization, brand effect is more prominent, which is why the store is different from the electricity supplier.

Bandung Huiyang Song Xin said, nearly two years can obviously feel the impact of the electricity supplier on the wane, consumers in the purchase of lamps is not blindly map cheap, but the quality of the product in the growing importance. Shili River Lighting City, said Liu Wanjun, the electricity supplier is indeed a certain impact on the lighting store, online shopping has become an irreversible one