Incandescent lamp market pattern will withdraw from the market, how to change?

According to the national development and Reform Commission in 2011 published "Chinese out incandescent roadmap", from October 1, 2016 onwards, to prohibit the sale and import of 15 watts and above ordinary incandescent lighting. With the traditional incandescent lamp out of the market, what type of lamp products carry the banner of the market? Lighting market pattern of what changes? The lamp enterprises and what action? The reporter with these questions, interviewed some of the city lighting and lighting enterprises. LED lamp market mainstream with incandescent lamps Market delisting, currently in Beijing, the LED lamp has occupied the mainstream, and energy-saving lamps accounted for less than 10%. Bandung Huiyang general manager Song Xin said, at this stage, LED technology has matured, it has advantages in quality, energy saving, environmental protection and other aspects, and the product has a longer service life, the price is similar with the energy-saving lamp, obvious competitive advantage. Now, whether it is domestic, commercial or engineering construction, the use of basic LED lamps. Shili River Lighting City General Manager Liu Wanjun also told reporters: with the wide application of light source technology, the price gradually "the people", consumer acceptance, acceptance is relatively high, the LED lamp has occupied the mainstream market in engineering Home Furnishing, has reached the proportion of 80%. With 80, 90 has become the main consumer, style and design of the LED lamp can meet the demand for personalized, diversified. Colliers International Beijing lighting Hong Kong NVC retail leader Zhou Qiong said, LED has become light, color temperature changes, blue light pollution prevention technology and other characteristics, closer to the diverse needs of consumers. During the interview, many industry insiders said, LED lamp and lantern modern minimalist class is more popular with consumers. Lamp enterprises staged Rainbow Night with compression of incandescent lamp, energy-saving lamps of delisting shares, it can be said that LED has come to light, which makes the traditional light source lighting manufacturing industry to enter the formal market technology research and development, and the development of the LED design and standardized production needs strong capital support, and LED enterprises aiming at the market. In August this year, OPPLE lighting listed on the Shanghai Stock Exchange, which became the focus of attention of the industry, in addition to OPPLE lighting, there are a large number of LED companies are waiting in the market, such as the three male Aurora, Tai Long (Fujian), Sichuan huati lighting and commercial lighting. The lamp enterprises queuing listed phenomenon, Song Xin believes that financing is one of the reasons, more or for increasing consumer awareness of the objective. Lighting enterprises with high consumer awareness, the current market, consumers familiar with the brand lamps few listed companies help to improve consumer awareness. At the same time, after the listing of enterprises will have to show to the public every act and every move, in the supervision industry, enterprises and consumers, to help enterprises to improve products and services. Liu Wanjun said that the listing will promote the lighting industry more standardized operation, while a certain degree also contributes to changes in industry structure. With the LED product technology matures, the market competition pressure is also increasing, the market reshuffle speed. Colliers International Beijing lighting Hong Kong NVC Retail Director Zhou Qiong said, in the homogenization, price, style and other well-known brands under the pressure of competition, rely on a certain reputation advantage, improve and innovate on products and services, to maintain market share in the competition, while non mainstream brand survival pressure will be greater, in the face of the original the rise in the cost of materials, both inside and outside the market homogenization of competition between the situation, the risk of collapse greatly. Shili River Lighting City Liu Wanjun said that the closure of enterprises to some extent affected by the current market environment, but more is the management problem of the enterprise, so the enterprise should practice good internal strength, improve the quality of products and services. Song Xin said that in recent years, affected by the overall environment is poor, and in the same competition, profit compression and impact of factors such as electricity providers, each country will have thousands of lamps prices collapse, but also enterprises continue to enter. The impact of the electricity supplier compared to furniture and building materials products in the lighting products is slow, standard, "applicable everywhere" resulting in electricity consumption, formed no small impact on the. Colliers International Beijing OPPLE lighting lamps in Hong Kong responsible person, the impact of the electricity supplier is very large, from this year's "eleven" sales situation, the year-on-year decline. But it is undeniable that consumers are paying more and more attention to the brand, OPPLE lighting in the market share is not low. NVC Zhou Joan also said that electricity suppliers have a certain impact on the market sales, but the effect is limited. The lamp or to experience consumption, and more than one electricity supplier store in the late maintenance, customer service service etc.. Colliers International Beijing Hong Kong Sun Tang Puxin said Henghui lamps, the impact of the electricity supplier is weakening, for selection of light, more and more consumers tend to buy real experience. For now, Beijing lighting market, people used to describe the saturation saturation, saturation, enterprise products, fierce market competition intensifies homogenization, brand effect is more prominent, which is why the store is different from the electricity supplier. Bandung Huiyang Song Xin said, nearly two years can obviously feel the impact of the electricity supplier on the wane, consumers in the purchase of lamps is not blindly map cheap, but the quality of the product in the growing importance. Shili River Lighting City Liu Wanjun said that the electricity supplier does create a certain impact on the lamp store, online shopping has become