India consumer survey: the LED use rate is nearly half, and the brand is still the first choice

According to India's Eletimes website, Century LED has conducted consumer surveys in four cities in Delhi, Calcutta, Mumbai and Bangalore in India, hoping to understand consumer preferences and to decorate the way of buying space lights and consumer spending.

The survey conducted a survey of 150 consumers, mostly young people aged 25 to 35, accounting for 68.6%, followed by 36 to 45 years and 46 to 55 years of age, accounting for 16% and 9.6%, and last 55 years, accounting for only 5.8%. Consumers are selected randomly, regardless of sex, age, and socioeconomic status.

The main results of the survey:

Of the respondents, 49.7% used LED as a home or office lighting model, and 46.2% used CFL bulbs (compact fluorescent lamps), and the remaining 5.1% and 1.9% used fluorescent bulbs and incandescent bulbs, respectively, because the light bulb was low or they didn't understand. At the same time, 7.3% of the participants did not know the type of light bulbs in their families / offices. This shows that these people need to raise awareness of the lighting industry.

Of the interviewees, 35.7% of the people bought their own lights. Sometimes, buying lights is the father's decision, accounting for 49.7%, the rest is the husband making a decision, accounting for 5.1%, and the percentage of women buying lights is 9.5%.

When asked about the energy efficiency of the light, about 82.2% of the people mentioned LED bulbs. The remaining 15.3% and 2.5% think that the energy saving lamp and the fluorescent lamp are the most energy-saving. Therefore, it can be observed that these interviewees know that incandescent bulbs do not belong to the field of energy conservation.

According to the survey, about 40.7% of the respondents would buy lights based on energy consumption. The other parameter to consider is the life of the bulb. About 15.9% of people check the life of the bulb when they buy, and 10.8% of the people check the color of the bulb when they buy to choose warm or cold light. The other 16% and 10.8% buy lights according to the brightness and price. Only 4.5% of the people prefer the label of a specific brand. In addition, 3% of the people synthesized the above factors when choosing the bulb.

About the light bulb brightness, when buying the bulb, 53.5% of the people look at the power, 23.6% of the people look at the lumen, and 16.6% of the people will listen to the shopkeeper's opinion, and 6.4% will buy the same light as the existing light bulbs.

When asked about brand preference, 61.1% chose Phillips LED, 29.3% chose Syska LED, 1.9% chose Bajaj LED, and the rest chose other brands.

Among the respondents, 48.4% were prepared to replace the old lighting system with LED bulbs, 10.2% did not care about using the light type, and 41.4% considered the future use of LED lighting solutions. (Editor: LED network James)

For more information on LED, click on the LED network or pay attention to the WeChat public account (cnledw2013).