India lighting market: domestic demand is also big price pressure

India market, the price is too low, it is difficult to promote. When Taiwan blowing New South heat, the industry has a wait and see attitude, do not rush to follow suit. Industry pointed out that the Chinese mainland has been in the layout of the India for a long time, with cheap grab the market, coupled with India's per capita income is not high, Taiwan industry is facing a very strong price competition pressure.

According to foreign reports, LED lighting market in India the actual price of three hundred and fifty to six hundred rupees (about NT $one hundred and fifty to two hundred and ninety yuan). However, under the government's "bright road" policy subsidies, India people can use about NT $five, the purchase of two LED bulbs.

India International Lighting Exhibition this year into the fourteenth, Taiwan manufacturers this year will also participate in the delegation of sixth degrees, the industry said, the size of the domestic demand market in India is so large, there will be the industry want to try". However, it is understood that the current LED agents in India to obtain cooperation, not more than ten.

Stella Chang, chief executive of the Czech Republic is currently operating in Taiwan, Kampuchea, India market interest is not high. He pointed out that the India market price is too low, it will be very hard to do, the price is also relatively reasonable in Southeast asia. Even the African market is better than the India market. Because of the high price of Africa, playing into the more valuable space".

Stella Chang said that although the international market has been the layout of India, but the production base is located in China, by brand and access to India. Taiwan industry to compete, it will be more difficult.

In Southeast Asia and South Asia market, the current association of trade associations LED manufacturers to participate in only two exhibition, which is held annually in May and the Thailand lighting exhibition held in India in December. Trade association preparatory staff pointed out that it is necessary to have the willingness of exhibitors in Taiwan, and more than ten manufacturers, trade associations to participate in the exhibition. These two exhibitions larger, more buyers, more profound influence.

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