Industry experts interpret the international lighting giant contraction lighting business

International Lighting giant shrink lighting business front news constantly. Following PHILPS, OSRAM and so on, the international lighting giant GE (General Electric) lighting is also likely to sprout retreat. The day before being passed to withdraw from Asia and Latin America market news.

Informed sources, GE lighting CEO indeed in the release of the internal mail has revealed the intention to quit. But GE lighting will take what way out, it should be said that there is no clear plan, the message has not been announced. "

Reporter repeatedly contact GE lighting Chinese companies, but as of press time, did not get a reply. Many respondents believe that the traditional lighting business is stripped of the trend of the giant lighting, which is the main reason for the traditional lighting turned to the era of LED lighting, profit margins have been greatly compressed.

The day before, the network rumors, GE lighting CEO wrote to internal staff e-mail said, since November 30th this year, GE lighting will terminate in all direct business activities in Asia and Latin america. The rumor is like in the lighting industry, cast a heavy bomb.

Reporters in the GE lighting company's official website message trying to verify the above rumors, but as of press time, did not get a reply. Meanwhile, the reporter also contacted the relevant aspects of the GE lighting Asia to try to understand the situation, but also no echo.

"As far as I know, GE lighting headquarters staff has received such a letter on GE lighting in or out of Asian markets such as internal mail, but GE lighting will take exit, it should be said that has not been implemented, inside are still in a wait state. "A person familiar with the matter said.

Deputy Secretary General of alliance National Semiconductor Lighting Project Officer Geng Bo told reporters that in recent years, GE lighting has been continued in the Asian market exit. "As five years ago, I have heard that it wants to withdraw from China, mainly due to poor efficiency, it is in China's development down the road. "Geng Bo said, GE lighting only channels in the China, no entity factory, the main products commissioned by a Xiamen company called Topstar foundry. "Topstar lighting products also help GE lighting production and sales in the North American market. "The data show that the full name of the Xiamen Topstar Topstar become" limited ", is the Xiamen light industry group company, mainly engaged in energy-saving electric light source products, lighting appliances, plastic products research and development, production and management. Its subsidiary, Topstar Topstar lighting, new technology and GE cooperation.

The reporter tries to further understand the trends of GE internal Topstar lighting to exit the Asian market, but have internal staff feedback that "do not know the specific circumstances".

GE lighting, together with PHILPS, OSRAM was listed as the world's three largest lighting giant, its founder is a household name, "the inventor of the electric light" - Edison. Despite a long history, but the visibility of GE lighting in the Asian market, significantly less than the top two world lighting giant.

The industry believes that the development of GE lighting in China, the status of being marginalized in the long term. GE lighting is mainly developed in Europe and the United States market, its products cover industrial lighting, outdoor lighting, commercial lighting, etc., on the whole, industrial lighting and outdoor lighting these two product lines have the advantage. National semiconductor lighting engineering research and development and Industry Alliance Deputy Secretary General Geng Bo introduction.

Market research firm TrendForce LEDinside Research Associate in state science and technology's storage in ultra told reporters that the promotion of GE lighting in the Chinese market, do better than other brands such as PHILPS, one of the important reasons to the relevant product layout. GE lighting in the Chinese market to promote industrial lighting based, mainly to take the tender, so the promotion and other family oriented, commercial applications, such as the promotion of lighting products are also different. GE lighting exit from Asia or Latin America market, its impact is not large, because the size of the two markets is very small. Such as China's market revenue scale may account for only about 10% of the entire GE lighting revenues. GE lighting brand awareness is mainly concentrated in the North American market. Chu Yu Chao said.

Many industry insiders believe that, if the GE lighting eventually withdraw from the Asian market, but also reasonable. "China's lighting market is a low margin market, the competition is more and more intense, GE lighting want to pursue high profit market, to give up relatively low profit market, is a normal business behavior. Geng Bo said.

It is worth mentioning that, Chen Han, general manager of GE lighting in China, said in an interview with the media, the proportion of lighting for GE business is too small, accounting for only 2% of the company's sales. In the view of a number of market participants, the traditional lighting giant stripped lighting business, is the trend. To be heard in the GE lighting to exit the Asian market, PHILPS and OSRAM are lighting business "prostitute" act. In addition, as early as 2014, Samsung has decided to suspend foreign markets in full LED lighting sales and other related businesses.

There is also the view that the international lighting giant to withdraw or give up a part of the business, does not mean that the development of the lighting industry has failed, the future may be in terms of smart lighting, a comeback".

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