Industry said: the future of electronic market innovation from automotive electronics

Due to PC, household appliances, semiconductor industry profits gradually thin, in contrast, automobile electronic products and profits temptation is heavy, the PC, home appliances, electronic giants "car dream have throbbing. The industry said that the future of electronic market innovation comes from automotive electronics, once the automotive electronics can form a true industrial development, the entire electronics industry will be expected in the downstream market nuggets. According to the understanding, as the first automotive electronics market, market opportunities, domestic enterprises have begun to have thousands of automotive electronics industry after market. Shenzhen market, including SKYWORTH, Konka, TCL have also said, we have invested heavily in the group, this year must be in the automotive electronics market into a cup of soup."

In fact, not only is SKYWORTH and Konka, Haier, TCL and other companies are attracted by the huge market potential. With the PC industry to enter the plateau period, growth space is limited, the electronics industry have turned into the snatch auto parts market pie, including Foxconn, ASUS, quanta, UMC announced one after another in the field of automotive electronics, which affects the design department of Taiwan factory sensitive nerve, including shengqun, elan, Pucheng have to use their own technology the advantages such as lightweight, and cost advantages, toward vehicle applications, attempting to develop the PC industry after another day.

For huge profits brought by the automotive electronics industry, automotive electronic chip makers STMicroelectronics, the world's largest Asia Pacific automotive electronics business director Mr. Izzo Giuseppe, said last month's "China international automotive electronics products and technology exhibition and automotive electronics industry forum", "the rapid growth of automobile manufacturing industry in China, will greatly promote the development of automotive electronics industry; at the same time, because the automobile mechanical design and manufacturing has been close to perfect, continue to improve the car space will focus on the combination of automotive and electronic, automotive future innovations will come from automotive electronics".

Due to the current automotive electronics industry gross lucrative, part of the product gross margin is as high as 50%. Therefore, the international manufacturers have switched to automotive electronics industry, it seems to become an important way to reverse the situation of small profits.

Automotive electronics industry will become the

International Group in the CeBIT chip maker Intel xiuzhan in a Mini Cooper for the improvement of the small car, the first car display processor, the industry believes that this will be the start symbol of Intel to enter the automotive market, therefore, as the upstream and downstream of the supply chain he chip design company, should be aware of automotive electronics once the formation of industry will bring business opportunities after. Survey data show that the market size of nearly two years of automotive electronic products, followed by the electronic control system of engine (31.6%), anti lock braking system (9.1%), the airbag (8.3%), electronic combination instrument (8.3%), car entertainment system (7%), automotive air conditioning (7.6%), accounting for the entire automotive electronic products 71.9% of the market; in addition, the vehicle body controller, automatic transmission control system, anti-theft system, GPS navigation system, vehicle communication, also has a considerable market share.

The development of automotive electronics industry in China lags behind the overall level of the development of automobile industry, the average domestic automotive electronics spending per car for $885 (RMB 7237), while the global average car electronic spending per car for $2025, to close the gap when obvious. Existing domestic automotive electronics market, mainly occupied by imported products, the contradiction between the market and the industry is very prominent.

This year, China's total demand will reach 5 million 500 thousand units, according to the calculation value of automotive electronics accounted for 15% of the value of the vehicle (about 25% cars, buses and trucks for about 10% years), the scale of automotive electronics market demand will reach more than 80 billion yuan, the rapid growth of China automotive electronics industry, will become one of China's a new independent pillar industry.

According to the Chinese Automobile Industry Association statistics, in 2004 China car production growth rate of nearly 90%, is expected in 2005 China automobile demand will reach 5 million 500 thousand cars, car market sales will reach 10000 yuan, about the size of the market of automobile electronic products can reach 250 billion yuan ~3000 yuan, which will greatly promote the development of the electronics industry China. In 2004, the global automotive electronics market size is close to $100 billion, and the electronic components market size has reached $13 billion (according to December 2003 iSupply data), and the 7%-10% compound annual growth rate to maintain rapid growth. With the value of the content of the rapid development of China's future automobile market and automobile electronics increases rapidly, the automotive electronics industry of China will form a huge economic scale, automotive electronics products accounted for the cost of the car will be further improved, the car in the car electronics proportion will reach 30% -40%.

Auto market has become one of the most profitable industry in the electronic field, the industry of the 2005 performance of the automotive industry is also more optimistic expectations. It can be predicted that the automotive electronics market after a series of bedding in 2004, in this year's car sales growth is still under the demand trend, this year the development of automotive electronics industry will achieve a qualitative leap. The fact that the benefits of automotive electronics have been profitable, the industry is also expected to successfully tap the pot of gold at the time of industrialization.