Intel channel business Shanghai to promote tribal computer users increased by 500 million

Hope to promote Chinese computer users by 500 million

A month ago, Intel CEO Paul Odenning promised to give a gift of four Chinese in the most striking piece to Shanghai - Intel global channel division headquarters located in Minhang Zizhu Science Park the day before yesterday. At the same time, Intel also announced that it has established 4 Platform definition centers in the world, one of which is also located in Shanghai, in order to promote Chinese computer users to increase by 500 million.

Earlier this year, Intel will be the company's business restructuring based on the platform of the five major business division, in addition to the channel division of the other four business headquarters are located in the United states. Vice president and general manager of Intel channel platform division Xiao Mulian said, Intel, considering the important strategic position of China market decided to channel business headquarters in Chinese, this is the first time the company business is headquartered in countries outside the United states. Intel channel platform Division will focus on emerging market platform positioning.

Xiao Mulian told reporters that Intel is still in India, Bangalore, Brazil and St Paul Cairo Egypt Shanghai Chinese established platform definition center, the provision of services for South Asia, Middle East, Africa, Latin America and East asia. These definitions will take into account the specific environmental factors and market requirements of each region, such as bad weather, intermittent power supply, or consumer and small business needs of special content, etc..

Xiao Mulian said that Intel believes that through the determination of these factors and around them to carry out a special design research, and ultimately will promote the global computer users to increase by 1 billion, while the Chinese market is expected to add up to 500 million users. According to reports, the current global computer users about 1 billion, while Intel sold the first 100 million chip took 7 years, second 100 million chip sales in just 3 years, so Xiao Mulian said that the global computer users to add 1 billion time not very long.

In 1991, Intel launched the "IntelInside" program, the brand promotion plan to Lenovo, Tongfang, founder, TCL, the Great Wall and a large number of local computer manufacturers -- Intel Chinese rise not only provide synchronized with the global chip technology and other products, but also a huge amount of financial support given in advertising and marketing. From the beginning of April 2005, Intel in Chinese through cooperation with the local government launched the popularity of computer program, computer support regional brand, with "intelinside" mark Haier, TCL and other brands of computer, is quietly into the garlic farmers, growers and the family.