Internet TV to enter the shares intended to purchase 967 million popular online

August 13th, shares announced that the company intends to no more than 967 million yuan to bid for Beijing popular online Technology Co., Ltd. (hereinafter referred to as popular online) of the equity of 63%. It is understood that the acquisition is a strategic investment in the company's rapid strategic transformation and sustained and rapid development after the transition.

Public information, in June of this year, the shares announced as many as 3 billion 670 million yuan shares of the case, the Oriental Pearl, SMG group, Qingdao Haier to participate in additional. At the same time, the future of the Oriental Pearl will provide licenses, content, Siu Chi shares to provide terminals, joint operating platform, Haier provides online and offline sales channels, the three parties to build an Internet TV ecosystem closed loop.

The acquisition of the popular online, is undoubtedly a further force in the field of Internet TV content operators shares, the company will be transformed from a traditional TV manufacturers to Internet TV operators.

As a senior LCD TV, set-top boxes and LED products manufacturers, has a unique ODM model, the ability to control costs and large quantities of products manufacturing capacity. The company is currently the industry's only a lamp from package to all the raw material procurement to achieve independent manufacturers, through leading in product design, industry industrial intelligent manufacturing and the original supply chain management system and other advantages, makes the material purchasing cost, manufacturing cost, management cost control ability are leading in the industry.

The company believes that the acquisition of the popular online controlling stake is a strategic investment to achieve rapid strategic transformation and sustained and rapid development after the transition. The two companies of complementary resources, complementary advantages, information sharing, coordination, achieve good enhancement, to further expand and improve the structure of Internet TV in the operation of the product, enhance the company's position in the Internet TV industry chain, improve the company's market competitiveness and risk resisting ability, to achieve the company's strategic transformation at the same time ensure the overall performance can be further improved.

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