Internet plus the era of small and medium enterprises in the lighting marketing five major difficulties

With the Internet plus trend strikes, in recent years the lighting industry of small and medium-sized enterprises in the marketing strategy and tactics, can be divided into the following five main aspects of the problem is (as is standing at the height of the industry to discuss these issues, therefore, not all enterprises have these problems, just say, these problems in lighting industry representative):

Export oriented enterprises in the context of export-oriented economy crisis

External demand is declining, companies are facing pressure to reduce orders, while customers are more sensitive to the supply price and payment cycle;

The increasing cost of domestic marketing, the limited profit margins compressed to a profit or even negative profit level. Natural to the enterprise has brought greater survival crisis;

The concept and system of export oriented enterprises are limited by the natural concept and system. Due to the institutional obstacles of ideas, different domestic and foreign marketing mode of the obstacle, makes the export-oriented enterprises succeed the most frustrated.

Two, manufacturing enterprises "high energy consumption, high pollution, low wages, low security" defects can not adapt to the people-oriented market environment

With the rapid development of China's economy for many years, the enterprises are facing the dual pressures of structural shortage and rising cost of human resources;

After 87, the only child after 90 employment, human resources costs rise in the short term is relatively large;

Lighting lighting low barriers to entry, making some companies cut corners and reduce labor costs, to maintain the market's short-term competitiveness".

Three, R & D investment and product innovation

Traditional industries of traditional enterprises, to a greater extent, the continuation of low-cost advantages, lack of independent research and development capabilities;

Simple price war led to some companies almost no bottom line competition;

Lighting business environment, the lack of protection of intellectual property rights concepts and mechanisms;

This has resulted in the industry as a whole is constantly in the process of copying and imitation. Lighting, many companies are copying or even copying the product design of brand lighting;

Intelligent products far behind other industries.

Four, the concept of outdated and outdated management

Peer learning and communication between the less;

Some companies still continue a few years ago, marketing. Lack of innovation in marketing model, breakthrough thinking and action;

Old mechanism: the continuation of the original management. However, the rapid development of the Internet today, the traditional system has become an obstacle to sustainable development. Based on the Internet thinking system, encourage innovation and personalization;

Marketing: marketing planning, lack of brain China consulting, advertising, public relations, marketing circles everywhere, claiming to be the king, the master planning ideas but the master plan meet the eye everywhere, how can it is difficult to define for the enterprise to bring what kind of effect. In fact, enterprises really need what kind of marketing "brain", how to cooperate with the "brain", many enterprises do not understand that.

Five, Internet plus era, innovation of marketing mode

The Internet dissemination and promotion of lighting is still lagging behind the times;

Lighting sales and Internet channels behind the times;

With the help of Internet plus supply chain solutions is still in the preliminary trial stage, far behind the building Home Furnishing especially custom Home Furnishing industry;

Lack of resources in the field of home building materials integration capabilities;

People's lack of courage in the top-level design: such as equity incentives, marketing incentives, innovation incentives, partner system, etc..

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