Is international lighting giant pulling out of China's LED market too strong or will collapse?

China's role in the world's largest LED production base is becoming increasingly prominent. At the same time, competition is becoming increasingly fierce. In 2014, Samsung announced that it stopped the LED lighting business outside Korea. Now GE also announces its withdrawal from the Chinese market. PHILPS and OSRAM, after a round of consolidation and merger, split some of the business departments and sold them to Chinese enterprises. On the one hand, the giants are constantly integrating their businesses and moving closer to the field of high margin. The Chinese market pays more attention to the characteristics of the application terminals, which obviously can not meet the transformation needs of giants. On the other hand, with the gradual rise of Chinese local LED enterprises, the Giants are in the middle and lower reaches. Although the giant's withdrawal has more room for Chinese enterprises, it also reflects that the local enterprises pay too much attention to the competition of the channel, ignoring the upstream research and development, staying at a stage of a simple sales product, and the transformation of the local enterprises is basically transferring from one product to another. It's just a product. Sales model upgrade LED lighting lighting industry is now warming signs: Xiaobian: the pain and understanding of the lighting industry, recently, in an interview with a store executive, his sentence is very interesting, "lighting products can not be divided according to the product category, if these subdivision distributors store in a similar location, he They can't live because their products have very few characteristics and competitiveness. At present, many lighting manufacturers and businesses emphasize the experience of home. However, how much purchasing power can be brought by a single lighting experience, or a proposition that the industry is trying to figure out. For the channel brands such as lighting brands, the restrictions on the influence of the non popular brands and the lack of originality are still the bruising of many lighting enterprises. How to sell products and sell brands? In the first half of 2016, many enterprises in LED lighting have achieved relatively good results. The price of raw materials has continued to rise, triggering the Domino effect of the LED industry? Xiaobian: the rising tide is the prelude to the big reshuffle of the downstream manufacturers of lamps and lanterns. This year, the news of chips and packaging prices are rising in the industry, which makes many lighting people happy. It seems that the price war is going to stop the whirlpool of the Red Sea, and it seems that the LED industry is booming. On the rebound. It is understood that this increase is mainly due to the increase in raw materials and labor costs. But insiders say that the price of chips has fallen too much last year, and the price increase is only pulling the low price back to the normal level. But for downstream lighting manufacturers, the price rise in the upper and middle reaches of this round is both a challenge and an opportunity. The rise of the upstream prices, the low demand for the products and the increasing cost of manual production, the pressure on the manufacturers of the lamps and lanterns, the rise in prices, the loss of large numbers of cooperative customers, the unchanging profits, the difficulty in maintaining the survival and the dilemma of the majority of manufacturers. For downstream manufacturers, this will be a prelude to the big shuffle, or merge and integrate, expand production scale, reduce production costs, or optimize technology to push up indirect prices of innovative products, or transform new blue ocean. It is indeed an opportunity for enterprises that are able to strengthen in this round of shuffling, because the industry is returning to reason and competitors are decreasing.