Is lighting electricity supplier a sales channel?

Liu Qiangdong and Ma Yun dispute, triggering a new signal of lighting business? Can the lamp go against the market? The highest risk level is that the eye protection lamp does not protect the eyes. We will interpret for you one by one. Should lighting enterprises cut off the electricity supplier department? LED big guy has something to say! Viewpoint: is lighting electricity supplier a sales channel? Recently, Liu Qiangdong and Ma Yun had discussions about whether to cut down the electricity supplier department, which attracted the discussion of lighting industry personages. Ma Yun said, "there are several departments in my company that do not outsource, services are not outsourced, sales are not outsourced, and complaints must not be outsourced." Service and sales are mentioned here, which indicates that the electricity supplier is not only undertaking other functions, but at least a sales channel. And for the vast majority of lighting enterprises, is the electricity supplier really a sales channel? Last year, we investigated the online sales of lighting products on Tmall. We found that in addition to the double one, the sales of the mainstream brand lighting enterprises were "calm and terrible". In the interview, many CEOs also said that the electricity supplier remained at the exploratory stage. For most lighting enterprises, after several years of efforts, the electricity supplier is still out of strategic considerations, based on the future prospect of "possible broad" of a forward-looking layout, and several enterprises to remove human and material costs, profit here? In addition, lighting personalized demand trend is obvious, many enterprises layout electricity providers, just for the purpose of collecting customized demand, hoping to convert this demand into the purchasing power of offline sales. In this sense, the electricity supplier at best is an auxiliary means to promote offline sales. So, in addition to several brand names, is it a marketing channel for most enterprises that engage in electric business? With the popularity of online shopping and consumption, there may be more room for future development of the lighting business. We look forward to the efforts of the major brands. Filament lamp observation: patch profit has been compressed 2016 times to filament war? Viewpoint: the competition between emotion and market, can filament lamp counter attack? The biggest highlight of filament lighting is its almost identical form with incandescent lamps. From the very beginning, it was built on people's feelings about incandescent lamps. This morning, Xiaobian read an article on the subway, titled "feelings of the enemy market", talking about the supermarket. It seems to be a bit of a fix on the filament. This is something that Xiaobian feels most illusory. It is a complex of a group of people or a generation. Maybe the older generation has a sense of unforgettable feelings for filament lamps. But for the younger generation, how many are there really using filament lamps? The so-called feelings in the brutal competition in the market is like a blank sheet of paper. Returning to the LED filament lamp itself, it has been plagued by the problem of heat dissipation, and the power can not be bigger. It is doomed that it is difficult to adapt to more application scenarios. To solve their own technical problems, products can occupy a place. Let's take a look at the fact that many tycoons are now involved in filament lamps. In fact, they can't play emotional cards, and take this opportunity to publicize the momentum. PHILPS also claims to make a $0.8 bubble, but ultimately it will not be a strategy for all products to deduct the cost to such a level. AQSIQ: eye protection lamp is the highest risk level! Viewpoint: does eye protection not protect eyes? Attention, parents! There's a big eye on the lantern. AQSIQ recently released the national key industrial products quality supervision directory (2016 Edition), pointed out that the "eye care" table lamp quality and safety risk monitoring, collected from the market packaging / instructions on the label "eye protection" or "no stroboscopic" and other words of the total of 32 lamps, of which 30 batches of samples do not match. This monitoring requirement, which accounts for 93.8% of the total frequency, is listed as a quality I class risk product. It is the only product with the highest risk rating in all luminaire products. The article also points out that the state has no mandatory rules and regulations on the category of products for eye protection lamps. It simply refers to what kind of light is the eye protection lamp. It can be seen that those lamps on the market that have "no eye flashing" functions are just a marketing gimmick created by the manufacturers of lamps and lanterns. Those poor quality "eye protecting" lamps can not only protect the eyes, but may damage the eyesight. Therefore, it is better to choose lamps and lanterns to go to regular shopping centers. Choose a good brand, so as not to be deceived. Finally, Xiaobian wants to say that protecting the eyes depends on which lights are not reliable, and the most important thing is to use the eye moderately. The first engineering company in the LED lighting industry is coming to the market: the lighting engineering industry has turned to capital competition. Last June, three lighting companies entered the new three boards, but the list was listed on the main board. The engineering industry has not entered the capital market. It is understood that the business income of the famous household is about 200 million, which is not very high in the field of lighting engineering. Why does a larger enterprise choose not to go public? On the one hand, it is derived from the natural attribute of its interest chain, so that it can not compete openly in the capital market. On the other hand, there are not many enterprises that can enter large-scale operation. It is a specialized company that integrates the planning, design, installation and construction of urban lighting as well as the development and production of LED lighting products. In addition to lighting engineering, it also produces lighting products. Engineering lighting is an industry full of tension. It needs not only enterprises with independent brands and scale strength, but also needs to integrate with capital through industrial integration and listing, so as to achieve standardized operation and promote healthy and sustainable development of the industry. This also indicates that the market competition of lighting engineering industry has turned to capital competition.