Is the international lighting giant out of China's LED market too strong or is it going to collapse?

The role of China's largest LED production base in the world is becoming increasingly prominent, and at the same time, the competition is becoming increasingly fierce. Samsung announced the cessation of LED lighting outside South Korea in 2014, and now GE has also announced the withdrawal of the Chinese market. And PHILPS and OSRAM, also after a round of integration and merger, a part of the business division is split out and sold to Chinese enterprises. On the one hand, the business of the giants is constantly integrated and closer to the field of high Maori. The characteristics of the Chinese market pay more attention to the application side obviously can not meet the transformation needs of the giant; on the other hand, with the gradual rise of Chinese local LED enterprises, the giant in the middle and lower reaches of the giant. Although the withdrawal of the giant has more space for Chinese enterprises, it is also a reflection of the excessive emphasis on the competition between the local enterprises and the neglect of the upstream research and development, and the transition from one product to another. No change in soup. Sales model upgrading LED lighting industry is a small sign of warming up: the lighting industry's pain and understanding of the latest, in an interview with a manager of a manager, his words are very interesting, "lighting can not be subdivided according to product classification, if these sub category dealer door store in a similar position, he They can't live because their products rarely have their own characteristics and competitiveness. " At present, many lighting manufacturers, businesses emphasize the home experience, but a single lighting experience can bring about how much consumer purchasing power, or the proposition of the industry. For brand brands such as lighting brands, the influence of non - public brands, the lack of original power, or the hard injury of many lighting enterprises. How to sell products and sell brands? In the first half of 2016, many enterprises of LED lighting have achieved relatively good results. The lighting door stores and stores have come out of a world of their own, but they still have a long way to stop. The price of raw materials continues to rise, triggering the Domino effect of the LED industry? A small editor: the tide is a prelude to the big shuffle of the downstream lamps and lanterns. This year, the news of the increase in the price of chips and packaging in the industry this year has made many lighting people happy. It seems that the whirlpools of the red sea will stop and the LED industry is booming. It's picking up. It is understood that this round of price rise is mainly caused by the rise of raw materials and labor costs. But industry insiders say that last year's chip price dropped too much, and the price was just pulled back to the normal level. But for the downstream lamps and lanterns manufacturers, this round of upper and upper price rises is both a challenge and an opportunity. The rising price of the upper reaches, the consumer demand for the product is strong, the cost of artificial production is increasing, the lamps and lanterns are shouldering multiple pressures, rising prices, and perhaps losing a large number of cooperative customers; the profit is difficult to maintain and is difficult to maintain, so most of the manufacturers have not dared to raise the price demand. For the downstream manufacturers, this will be the prelude to big shuffling, or not to merge and integrate, or not to expand production costs, or to optimize technology to promote innovative products, or to transform the new blue sea. It is an opportunity for enterprises that have the ability to stand up in this round of shuffling, because the industry is returning to reason and the competitors are losing.