JR East Japan, than in the station ticket gate OLED Shou label field experiment

"You can see it in the distance". This is the reporter saw the first impression after OLED signs. JR East Japan group JR East Japan Electrical and JR East Japan Project in April 18th, than life station launched a digital signage experiment using OLED panel.

Two companies in 2008 at the entrance of the implementation of the use of color electronic paper digital signage empirical test. Electronic paper screen size is 105mm * 210mm pixel, Hitachi produced 320 x 640, 400 x 600 Fujitsu production.

The OLED panel screen size is 100mm * 165mm, 480 * 800 pixel, feature is bright, high contrast, high resolution, wide visual angle "(JR East Japan Traffic Planning Bureau media media development minister Yamamoto of filial piety). OLED panel using Taiwan odd crystal photoelectric (CMEL) 7.6 inches panel, indicators and the United States Eastman Kodak (Eastman Kodak) electronic photo frame using the same panel. "08 years of electronic paper is designed for the width of the automatic ticket machine products, so the price is higher. The OLED panel uses standard products to reduce costs "(JR East Japan electromechanical IC card technology manager and digital advertising system development minister Nakajima Takashio).

The average power consumption is 5W, which is equivalent to LCD panel. Life of 20 thousand ~ 30 thousand hours, can be used continuously throughout the day (Yamamoto).

Reporters came to the station ahead of time, initially in the specified location to see the pre announcement of the automatic ticket machine advertising display, not sure whether to see the OLED panel or stickers. Also guess is not the low brightness display of the OLED panel. However, at the time was very much looking forward to see the quality of the picture as previously released SONY OLED tv.

When you remove the stickers to start the actual trial, even from a distance is also very clear, easier to identify than stickers. Can be affixed to the lower part of the automatic ticket machine, such as a dark location. For eye-catching advertising is the life, the OLED panel is no longer suitable for. Although the brightness is only 200cd/m2, but fully enough. However, if it is too eye-catching, some people will stop watching and lead to congestion, so the size and number of words are limited to the same level of stickers (Yamamoto).

Digital automatic ticket machine experiment signs 7.6 inch OLED panel (JR, the ratio of the station.). Installed above the ticket machine and the front entrance

One of the contents of the experiment. bright-colored

Seen from a distance, there are also more clear signs of the OLED (left second channels of the signs for the OLED panel, the other for ordinary stickers advertising)