Jingdong, how to pay attention to how to raise the public?

In November this year, the data show that: 17 major domestic products to raise public platform to reach nearly 1200 projects successfully. What are the driving forces behind a lot of smart products competing to raise the platform behind?

The guest house

Public network CEO Sun Hongsheng

KingSun Group Co., Ltd. chairman Li Xuliang

Listen to wind founder Yi Yuntian

Liang Botao, general manager of Jingdong to raise intelligent hardware

The gold seed venture partner Lei Zhonghui

The latest "to raise the public service industry 2015 annual report" shows: as of the first half of this year, a total of nearly 200 on-line platform to raise the public Internet, products accounted for the majority of the congregation raised platform, the industry continues to heat up.

In this regard, Liang Botao, general manager of the public to raise the intelligence of the hardware department, said the Jingdong, for start-up companies, through the public to raise the product can achieve financing, marketing, channels and other purposes, but also to find the first batch of fans. KingSun LED company recently entered the smart lighting also launched a set of interaction and security in one of the floorlamp raise public participation. KingSun Group Limited company chairman Li Xuliang said this, I do not know whether this innovative attempt to convince the public to accept, he decided to go through the product of all the chips to test market reaction.

Products to raise the public, which has almost become a customer and consumer goods companies to create intelligent new product designated action". But where is the boundary? How many projects do bring the desired results?

Topic 1: in November this year, the data show that: the domestic public offering of the main products of the 17 platforms to reach nearly 1200 projects successfully. A lot of smart products to raise the public platform, even KingSun this kind of listed companies have joined in the fun, the driving force behind what is it?

Heavy marketing light financing

Li Xuliang: when we push the new smart "eye K1" recently, before the first contact with the congregation. In the perception of ordinary people, the lamp is just lighting, and we have joined the intelligent elements, the integration of large data, cloud platforms and networking, remote control through the mobile terminal. For example, the old man slipped in the home, this one eye K1 can feel and alarm information; the user can delimit warning area home in APP, when the thief broke into the line will automatically alarm us, for it is the positioning of "brain" wisdom housekeeper. So people will not accept cross-border products? We do not have the bottom, after all, the concept is very new, the price is relatively high, the first to raise the market to verify the acceptability of the market is more reliable.

Yi Yuntian: we live security positioning intelligent hardware, almost every release of new products are used to raise public. For the vast majority of projects, this is a cost-effective way of publicity, because all the chips are free platform, but if you use the Internet to promote other channels to spend money. In addition, through all the chips can melt into the money, play a role in the sale of the product.

Liang Botao: for start-up companies, through the public to raise the product can achieve financing, marketing, channels and other purposes, but also to find the first batch of fans, timely feedback to the target user, etc.. Jingdong congregation raised platform, for example, we from the financing platform, to the scene Incubation Platform for enterprises to provide a variety of Jingdong ecosystem resources, including traffic, marketing, law, logistics, etc.. Some manufacturers may be raised for promotional products, but this is not the mainstream.

Lei Zhonghui: product focus is to promote the public to promote marketing, raising funds is followed by. Because the user's growth rate with the public to raise the supply of products is not proportional to the number of the latter is increasing, while the congregation to raise investor groups is still very small, we accept a new model takes time. In the face of a large number of geeks class products, if not friends and family initiated the project, rarely in the product has not yet officially come out before the purchase.

Question 2: the product has been criticized by the public to raise too much flooding, in fact, what kind of product for the public to raise? Does it have pros and cons?

Innovative products are all chips

Liang Botao: first of all, the team behind the product to have a certain degree of development prospects and a good business model, so that the product related services are guaranteed, so as to enhance the user's sense of trust. The second is the product design innovative and eye-catching. If there is no suction eye design, but there is a sense of meaning, but also to test the product to be able to get support and praise considerations.

Li Xuliang: I did not consider what the product will be raised to apply the limitations of the public, or bring bad influence, because the road to the promotion of scientific and technological achievements are very difficult to be able to cause market attention is always good at low cost. As we try to raise the water to the public, and ultimately to the performance of the product to be implemented, at least in the circle of friends, peer circle, there have been many people in the discussion of this new product, or to prove the effect of receiving.

Yi Yuntian: the product is intended to raise the majority of avant-garde thinking, love to play 3C products of young people, if the target group is the group, then it is suitable for all the chips. All in all, this model is more suitable for those who are still struggling to find innovative companies, really need to get public support through exposure.

Sun Hongsheng: the congregation gathered in the smart hardware platform to raise the public, in our network to raise the project launched a more diverse types of projects, there are cultural and creative, music, entertainment, publishing, agriculture, etc.. I think as long as there is innovation, no matter what category can be raised. Of course, there are different in the specific operation, the standardization of intelligent hardware can be