KELON said prospects has clear out temporary management office

Yesterday the recovery of large-scale production, 6 people led by Liu Congmeng "temporary management institutions" fully take over

For the first time had said Kelon has clear prospects

"Continued four months Kelon crisis began to clear." Since the outbreak of Kelon, the long silence of the Kelon Group spokesman yesterday for the first time publicly respond to the concerns of the outside situation of kelon.

The reporter was informed that, from yesterday, once caught in the plight of the production of Kelon refrigerator, air conditioning production line to resume large-scale production.

It is noteworthy that the participating media are invited by the Shunde district Party Committee Propaganda Department, the venue is located in the Shunde Government hosted a hotel, but the Shunde district government denied any direct intervention Kelon any business matters. There were rumors before the invitation of the local government officials to attend, but yesterday's media conference, only a spokesman for Kelon, Liu Weixiang, Minister of integration and communication, one of the lead singer, one-man show".

At present, Kelon production seems to have started on the right track, but with the country the weather becoming cooler, a serious reality in front of Kelon refrigeration products: this year, gold sales season has been relentlessly past. And even if the resumption of production, because the case of Kelon before the major shareholder alleged misappropriation of Kelon assets situation is not yet clear, Kelon prospects remain to be seen.

6 temporary management agency took over

According to Liu Weixiang introduction, since the beginning of August, with the prospect of Kelon has become clear as soon as possible, mass production has become a top priority for kelon. In August 4th (the former major shareholder announcement Kelon officially arrested Gu Chujun second days, reporters note), for as soon as possible to restore normal production and operation order, Kelon established "business management organization", the main members include Liu Congmeng, Zhen Hua, Lin Lan, Li Zhicheng, Li, Peng Yubing, Peng Zhiguang 6 people, and by the president and directors, chairman secretary Liu Congmeng presided over the work of comprehensive.

For the nature of the operating management agency, Liu Weixiang admitted that the Department of temporary, the main purpose is to stabilize the team, quickly restore the normal operation of the company".

Liu Weixiang revealed that Kelon management agency was established, the most important thing is to work with banks, suppliers, distributors and other aspects of communication and coordination, and received strong support.

But the 6 "management mechanism of" internal division of responsibilities, Kelon when the introduction of new strategic investors, "Liu Congmeng, whether executives to resign and other questions, Liu Weixiang did not give a positive reply to reporters, but said," the current staff Kelon stable, high-level backbone of the team is for the restoration of mass production sales efforts".

"The resumption of production funds from export collection"

Reporters obtained from the Kelon internal a schedule table show: from August 20th to 31, Kelon will produce 60 thousand refrigerators, refrigerator production line has been discontinued some preliminary production; in September, the production of refrigerators (including refrigerator, small refrigerator) 350 thousand, the Shunde headquarters refrigerator base to restore the basic production and production plan in September; more than 100 thousand air conditioning.

Yesterday, Liu Weixiang confirmed the production plan to reporters, and stressed that "complex" statements is not appropriate, "even in the most difficult time, never stop, now is the restoration of mass production".

The direct cause of Kelon production crisis is the capital chain rupture, banks and other creditors Dun, the Kelon scale back production start-up funds concern. In this regard, Liu Weixiang's explanation is: mainly from the international marketing business." He quoted the customs statistics, the first 4 months of this year, Kelon export growth is very strong, only in April shipments reached $78 million. According to market practice, from August onwards Kelon export business into the peak period. Liu Weixiang revealed that Kelon now included in the schedule of the refrigerator, air conditioning, the vast majority for export.

Besides Liu Weixiang, in August after the surge of Kelon demand on the occasion, Huangshi East Bay, Tianjin, Shanghai Hitachi Kelon Zanussi mainly upstream of the compressor suppliers are actively support. The main domestic dealers Gome, Suning, Yongle and other Kelon has also signed a new order on sales in September, the relevant payment has begun to pay.

KELON outlook gradually clear"

In yesterday's communication meeting, Liu Weixiang said that since the Kelon crisis lasted for 4 months, indeed caused some damage to the production and marketing of Kelon Kelon, but the problem is only one part of the problem belongs to the shareholders, has nothing to do with the normal operation and management. As we all know, Kelon recent crisis is not Kelon Brand and product issues."

Liu Weixiang also for the first time has been used to describe the 4 month long Kelon crisis. But the reporter on the bright refers to questioning, Liu Weixiang said it was not disclosed. Some analysts believe that the current efforts to actively introduce new Kelon strategic investors may have made some progress in the negotiations.

However, Liu Weixiang admits, Kelon reply to the crisis before the outbreak of the normal production in April, may also need three to four months time. But he said, when the time is relatively low season, little impact, followed by Kelon will set off a new round of marketing offensive in the market.