LCD market segmentation active matrix type fast growth

In the LCD market, especially the 10 inches below the LCD market, with the different needs of mobile phone, digital camera and PDA and other portable electronic products, the market tends to be more and more differentiation, different sizes and different technology display price as the market segments are far from, the price distribution of mobile phone display from the monochrome $4 to high-end smart mobile phone use $40, and the monochrome display on the MP3 player only 40 cents, a portable DVD display screen is $85. Small and medium size of the LCD market segmentation is not only reflected in the price difference between the active matrix LCD and passive matrix LCD these two types of LCD is the performance of the market. At present, the active matrix LCD is accelerating the growth of the passive matrix LCD to occupy the market for a long time to form a huge threat.

Shenzhen SEG Plaza, a small size LCD dealers for many years, told reporters: "in the field of active matrix LCD, TFT is the main driving force of its rapid growth."

TFT-LCD market known as the "true color", the screen set up special light source in the substrate back, can be "active control" on the screen of the individual pixels, so it can greatly improve the display response time. General TFT response time is faster, because the TFT is less than 80ms; active matrix LCD, can make liquid crystal arrangement has the memory, will not immediately recover at the current after the disappearance of TFT has also improved; fuzzy (ripple) STN LCD flicker phenomenon, and effectively improve the ability to play the dynamic picture.

Therefore, relative to other LCD display, TFT has excellent color saturation, color reproduction and high contrast, by the market is currently among the most mainstream LCD display type, a large number of applications not only in MP3, MP4, on the desktop LCD monitors, computer, TV, notebook products of the mobile phone and so on the application is more common.

Statistics show that the proportion of active matrix LCD will rise from 20% in 2005 to 2009 of 31%, its sales revenue will rise from 71% in 2005 to $84% in 2009. The main reason is that compared with the previous passive matrix LCD products, the active matrix LCD has the advantages of higher pixel, faster response, higher brightness, etc..

From the current market 10 inches below the LCD point of view, the active matrix LCD despite the rapid growth, but because of its relatively high price, so far is a large-scale involvement of dealers obstacles.

But the reporter also found that the spot market dealers on the recent active matrix LCD in particular, TFT-LCD full confidence. In all the manufacturers manufacturing technology has been further improved under the condition of active matrix LCD and passive matrix LCD spread is narrowing, coupled with the MP3 player, digital camera, portable DVD and automotive TV panel market demand further strong, dealers have the confidence to find more opportunities in the subdivision market.