LCD plasma is the best Japanese Panasonic SHARP camp war

Has always been the domestic flat-panel TV market, domestic TV manufacturers played inextricably involved, shocking news today - Matsushita openly challenge the SHARP LCD TV plasma tv. Liquid crystal in the end who is clear picture? Japanese flat panel TV two camps therefore renewed war. -- editor

In the days before the eighth Beijing International High Tech Expo, Matsushita will the LCD TV plasma TV and its biggest rival SHARP to put together a field comparison, and claimed in the quality aspects of plasma TV has won a landslide victory, caused uproar in the industry, in the flat-panel TVs two camps dispute reignited.

Matsushita openly challenge SHARP

Recently, director of the Shanghai Matsushita plasma display Co., general manager of Xingbu Zhao Yan told reporters that last year, the global flat-panel TV sales reached 10 million 500 thousand units, Matsushita plasma TV will be the leading product that the future of the market, so the stakes are in charge of the PDP manufacturing.

He said, at present, Matsushita plasma panel monthly production capacity has reached 150 thousand units, the company headquarters has decided the plasma panel factory to invest 720 million euros to build the world's largest, the absolute occupation of upstream products, to ensure the Panasonic reached 40% share in the global plasma TV market.

For rival "provocation", Nanjing SHARP electronics sales Chinese governance Tingqing Lin said in an interview with reporters, in the global flat-panel TV market, there are factions panisonic as the core of the plasma and LCD faction in SHARP as the core, but because the plasma TV in the industrial scale than LCD TV, so it led to the first openly challenge the SHARP Matsushita move.

LCD big break watershed

For the Japanese enterprise this uncommon to accuse, CCID Consulting consumer electronics division of flat-panel TV analyst Yang Lei believes that the reason is that the size of LCD TV upgrade, the watershed broke the plasma and LCD camp. It is understood that the LCD TV and plasma TV for a long time with a 40 inch specifications for the line, but with the sixth and seventh generation LCD production line put into operation and improve the success rate of cutting, LCD TV size bigger, SHARP has launched a 45 inch LCD TV screen, began to enter the plasma TV stick 40, 42 and 46 inch field. Lin Tingqing admitted, although the LCD TV in the "visual angle", "the speed" behind the plasma TV, but because of the "plasma TV can make small screen size (at least 42 inches), due to different low resolution imaging principle", "reflective glass screen" and other factors, has limited its development speed so last year, global sales of LCD TV 7 million 800 thousand Taiwan significantly more than the plasma TV sales of 2 million 700 thousand units.

The two camp attack hidden mystery

Although the market signal is not optimistic, but the plasma cAMP is still carrying out the Jedi counterattack. Matsushita Masa assessment will be scheduled for production in November this year, the plasma panel factory put into operation two months ahead of schedule, after the completion of the new plant capacity will reach 1 million 500 thousand units. In April this year, Hitachi holdings joint venture with Fujitsu stake in the company, and intends to invest $700 million to build third plasma screen factory. The pioneer plan to improve the efficiency of the production of plasma screens from the acquisition of NEC to expand the production capacity to 1 million units from the current increase to 1 million 600 thousand units.

In the face of this product from the terminal to the upstream resources across the board wrestling, LCD camp boss SHARP also refused to yield, claiming to be in this weekend to take measures to cope with the challenge of re division of flat-panel TV Matsushita, pattern. In the past month, SHARP has just invested heavily in the acquisition of Fujitsu's LCD business, in July this year will start construction in Japan to invest $1 billion 500 million in the eighth generation LCD panel production line.