LED Alliance: actively promote the alliance to solve the common problem of LED industry

Zhongshan science and Technology Bureau recently introduced the program

Recently, the Zhongshan Municipal Science and Technology Bureau issued LED alliance enterprises to join the initiative to determine the specific task of the alliance is to promote R & D alliances, patent alliances, investment alliances, Standardization Alliance, market alliance, talent alliance, etc.. Alliance enterprises will be from a simple package, the application of the main chip research and development, including the development of LED lighting technology, industry standards. Have the intention to join the company in May 10th before the submission of the application form.

After the establishment of the alliance intends to lead the North University research base in Zhongshan

According to the recently released "on the" Zhongshan semiconductor lighting industry technology alliance "initiative book" (hereinafter referred to as the proposal), drawn up in June set up a "Zhongshan semiconductor lighting industry technology alliance" Xiaolan Town Science and technology office relevant responsible person said, the core task is the alliance with the advancement of technology and industrialization of semiconductor lighting as the goal, establish downstream, research information, intellectual property and other resources sharing mechanism, the establishment of international cooperation channels of communication with the government, and the personnel training platform, promote the establishment of standards, evaluation, quality inspection system, members of the unit to promote their own development, enhance the overall competitiveness of semiconductor lighting industry.

Through technical exchanges, training, personnel visits, joint research and development, etc., to promote R & D alliance. "Xiaolan Town chamber of Commerce Director Guo Yi said, mainly through the alliance cooperation, into the R & D team; gather and cultivate a group of high level talents; efforts to solve the technical barriers to restrict the development of semiconductor lighting industry, the formation of internationally competitive brands, access to a number of independent intellectual property rights, the construction of patent alliance. Hongbao electric industry official said, after the establishment of the LED alliance plans to lead the research and development base in Zhongshan, Peking University.

To promote complementary industrial advantages, resource sharing

The industry believes that, through the establishment of intellectual property rights among the members of the alliance, preferential sharing and patent technology licensing priority mechanism to promote patent alliance. This will make Siu Lam, the ancient town, the town board and other advantages of their respective staggered scattered to the industrial chain, the formation of complementary advantages.

Responsible for the relevant person in charge, LED manufacturers more and more, some manufacturers in order to win the market, the price is very cheap, misleading consumers, the development of the entire LED products have serious side effects. Large manufacturers of product prices are very high, it is difficult for the market to accept, leading to brand manufacturers no market. Will seriously damage the reputation of LED lighting, and the poor quality of the energy-saving lamps have been expelled from the market as high quality energy-saving lamps. A similar situation will be completely changed, according to the relevant provisions of the petition said the technology alliance will promote production and sales cooperation industry chain enterprises to promote the market alliance; according to the industry standard requirements, strengthen the division of labor and coordination, promote the standardization alliance.

In fact, this is the inevitable result of LED lighting has not been a strong brand, but also one of the reasons many traditional lighting brands into the field of LED lighting. The industry believes that it is precisely because of the lack of LED lighting brand in the traditional channels, so that these traditional lighting brands to see which business opportunities, have been involved.

Industry recommendations:

From the invisible channels to visible channels

In traditional stores, distributors and other channels LED lamp sales deserted. Reporters visited found that in Xiaolan, Guzhen lighting market, a very small number of stores Monopoly LED products, more incidental to do some LED related products. LED rely on to do the project, not as much as the family lighting, the dealer cost of inputs, not worthwhile. A lighting dealer told reporters.

Over the past few years, LED lighting lighting market is the main market for the successful bid for the project, urban landscape engineering, urban road lighting engineering. This is in contrast with the traditional lighting enterprises to compete for channel distributors. How to change the sales status of LED lamps is a difficult problem for alliance enterprises.

In this regard, the person in charge of the Hong Bao electric believes that the history of the development of energy-saving lamps can also be seen from the early energy-saving lamps have been in the invisible channel is booming, but ultimately to the public distribution channels. The channel himself makes energy-saving lamps with today's status. LED lighting challenge energy-saving lamp brand position, must go on the visible channel.