LED CEOs told you to break the five marketing dilemma model!

LED CEOs group news, we have mentioned before the LED lighting industry is more representative of the five aspects of the problem. So how to break the board, please see one of our breaking strategy: from concept to model.

First, the lighting boss business philosophy updates and upgrades.

Lighting lighting industry bosses who do not lack the spirit of innovation, but the lack of innovation power. So, put aside the reasons of objective environment, or its content with the conservative ideology for pet.

The idea of updating and upgrading, the boss should have a strong ability to learn. Lighting industry bosses out of business acumen and sense of smell, natural flow, make the first pot of gold, but had their own life, talent and intuition enterprises bigger and stronger and not by the owner of a force, but must persevere on their own learning ability and innovation ability. Only in this way, in order to protect the boss's business philosophy in line with the times.

Two, abandon the family, to the world's only take the world's wealth". Change "rule of man" to "law", change "family management" as "talent management".

Small and medium-sized private enterprises to develop, the need for a stable and reliable and loyal core management team. For the team members to fully reflect their own value. Everyone has different needs, entrepreneurs must study the needs of the team members, correct guidance and satisfaction, which can only live network talent and retain talent, the enterprise can form a complete transformation and development of the enterprise management team. Not only pro is, to arrange their own laws to dominate their own business.

Three, from low-end to high-end, from OEM to brand upgrade.

In order to improve the profit margins and enhance the right to speak of the industry, companies can be added to the high value-added products and services from low value-added products and services, from the industrial chain to the high-end industrial chain upgrading. The traditional OEM enterprises, if you do not have the advantages of scale or core technology, its ability to resist risks is actually relatively low.

This remark is easy to do. How to go from low-end to high-end, from OEM to brand? It's not as clear as the one or two sentence. From low-end to high-end, from OEM to brand, companies need to have a clear market positioning, a clear business model, a consistent execution.

Four, to find their own business model.

In a homogeneous competitive business environment, companies need to create their own unique brand and business model. Through the integration of enterprise management in the process of the analysis of internal and external elements, each link, to find a breakthrough in technology, or a certain link improvements or restructuring, innovation of the original model, in order to form a complete and efficient, has a unique core competence system, achieve customer value maximization and the goal of sustained profitability.

When the enterprise can according to the market changes and their stage of development to continuously adjust and innovate their business models, to optimize the integration of resources, to build their own core competitiveness, then sustained profitability, sustained success is inevitable.

For example: Pan home cross-border integration model; production and supply of vertical ecological chain model; factory associates model; employee stock model; "four special" agent model; dealer division mode, etc..

Five, model innovation: start from the channel, do cross-border integration of Pan home.

At present, with the lighting industry Home Furnishing pan (lighting) industry are faced with the function, price, product quality is the problem of convergence, furniture enterprises have begun to integrate resources and achieve the lighting business, will undoubtedly enhance the lighting market competition weight large businesses. Shandong Meijia is large and bright lighting industry the successful integration of typical Home Furnishing pan. In their store, operating lighting, fabric, furniture, jewelry and other household items, completed with the Pan home industry grafting. Currently a lot of lighting stores, have been lighting (lighting) products and furniture, jewelry combined sales, to achieve the effect of supporting integration.

From the angle of Pan Home Furnishing, lighting and furniture, fabric, accessories etc. is closely related with the change of industry, improve people's living standards and the concept of life, lighting and decorative lighting effect more and more attention, and decorative effect and light as he can only be embodied most incisive in the collocation of products in the pan and Home Furnishing. This is undoubtedly the need to sell the company to the field of home grafting.

Pan home integration, but also an opportunity for the lighting industry, especially with the brand furniture, ceramics, bathroom and other categories of industry integration.

First, it is possible to use different industries to carry out the integration of product display, promotion and sales; two is the use of these brands of powerful channel strength (the strength of dealers and covert channel strength), to achieve sales in the field of engineering. To some extent, ceramics, sanitary ware sales model is almost the same as the lighting channel model.

In addition, the pan Home Furnishing chain stores, such as home, Redstar, is a hitherto unknown scale in the expansion, consumers in the channel is often a one-stop purchasing. This is the lighting (including lighting) industry opportunities. Special emphasis is that this chain also has a large customer base and buy the Department, direct operation of the project, or covert channels, but also to focus on their competitiveness.

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