LED LCD TV market share of domestic brands to seize market share

In 2009, with a slim profile, uniform brightness, energy saving and environmental protection advantages, LED TV turned out, attracted a lot of attention, but its high price is prohibitive for many consumers. In 2010, in just one year, with the major color TV giants have LED breakthrough technical difficulties, poured into the LED LCD TV, LED LCD TV industry has achieved large-scale production, high-end down the altar, gradually into the homes of ordinary people. Highlight the advantages to win the favor of LED explosive growth is constrained by many factors, foreign brand color TV has been coveted "World Cup Cake" compared with market expectations inevitably a bit disappointed. However, the world cup in South Africa, stimulating factors, the domestic color TV market sales generally appear in six or seven months. According to Shenzhen Suning and Gome's two home appliance stores sales data statistics, LED TV sales in the recent color TV market grew by more than 50 times last year. Among them, the domestic brand LED accounted for more than 70% of the market share. It seems that under the influence of the world cup boom, the major brands have launched a LED TV promotion offensive, so that the rapid expansion of the LED TV market share. In 2010, although 3D TV also won for them, but LED backlit LCD TV with a variety of advantages has become the protagonist of the domestic color TV market. According to reports, as a new generation of LED backlight, compared to ordinary CCFL backlight LCD, the photoelectric efficiency has been greatly improved, LED color gamut coverage width, color is more rich, the dynamic contrast is more than 10 times more than ordinary CCFL LCD TV; secondly, LED have brought about great changes in backlight structure Design on the LED, because of small size, high luminous efficiency, can greatly reduce the thickness of Bei Guangyuan. With the concept of energy saving and environmental protection has become popular and low carbon consumption as a market background, LED TV has been deeply rooted in the hearts of the people. According to China Electronic Chamber of commerce consumer electronics survey data show that in 2010 to buy LED TV to consumers as high as 34%, obviously LED TV has become one of the most popular field of flat-panel TV products. Should the consumption demand and LED to enter the era of subdivision industry pointed out that although the LED TV market sales increase, but if you just put the LED back light source as a single display technology widely used in flat-panel TV, LED TV will also fall into the previous CCFL backlight flat-panel TV is the same to the market situation, the homogenization of the competition direction fall. In LED products, LED Internet TV can make consumers will demand, watch online movies, film effect is more clear and vivid; the digital integration of LED TV in addition to energy saving can also be "no loss" for receiving Cable HDTV signal, to ensure high quality to achieve clean HD resolution, true digital audio. Bring the visual user personally on the scene. High definition TV market due to the full product competition and consumer demand for different viewing differentiation and produce a more finely differentiated market. There are indications that LED TV has entered the technical upgrading, product segmentation, the price down platform period, from the international exhibition began to enter the field of general consumer. At the same time, LED market segmentation is the test of the rapid response capability of enterprises, not only to adapt to market trends, but also to adapt to market competition and consumer environment changes, or in the coming era of 3D under the background of the enterprise is still not fully fit will be submerged in the noise in 3D. Reporters visited Suning, Gome's two major appliance stores found that both the visual effects can be seen to meet the rich content, the breakdown of personalized LED TV is the most popular. In addition according to different functions to subdivide the LED TV, as consumers pay more attention to the appliance low-carbon environment, many manufacturers will use synchronous power technology in LED TV, to subdivide "super energy-saving series in LED TV field". It is understood that the power frequency synchronization technology of LCD TV is the industry's first, it adopts the double power management mode, not only greatly improve the efficiency of power supply, to achieve ultra low standby power consumption, but also can make the entire screen brightness uniformity is further improved, thus more effectively improve image quality. With the large-scale production of LED LCD TV, LED quickly became a standard flat-panel TVs, will also become the absolute mainstream color TV market. In order to color TV enterprises in the future competition in the market share of the satisfaction of the cake, LED popularity price war is inevitable, the market will inevitably lead to the homogenization of competition. Reporters learned from the major color TV manufacturers, in 2009 LED backlight LCD TV for major TV manufacturers also have technical difficulties. But over the course of a year, the major color TV giants to enter the field of LED LCD TV, has been in the field of LED backlight technology breakthroughs have been difficult, making the LED backlight as a single display technology. Reporter notes: new trend of differentiation LED LCD TV market, which is the result of consumer demand and technological progress, but also the beginning of a new round of market reshuffle. In the LED TV presents a trend of fine differentiation trend, if the color TV companies blindly narcissistic LED technology to bring the advantages of the product, simply rely on the industry has become a standard LED backlight