LED TV era need to find a way out from the subdivision

Is subject to many factors, Samsung and other foreign TV companies coveted 3D "World Cup Cake", a little lost compared with market expectations. On the contrary, Chinese TV companies flagship LED TV, but in the off-season is popular, by market. According to statistics, domestic brands LED TV accounted for nearly 70% of the domestic TV market LED.

Insiders pointed out that, LED backlight has become a standard TV, the market competition in the homogenization of the background, relying only on LED backlight source for fear of selling will be left behind

LED TV showed explosive growth

The industry generally believe that over the next 3 years, has accounted for more than 90% of the sales of CCFL backlight TV (ie LCD) will be replaced by LED backlight tv. According to the PRC statistics, sales of LED TV in the domestic color TV market, 51 golden week within one week before, had reached more than 70 thousand units, an increase of 50 times more than last year.

Among them, the domestic brand LED accounted for more than 70% of the market share. Entered in May, the major home appliance stores sales results show that under the influence of the world cup boom, the major brands have launched LED TV promotions, LED TV market share to further expand rapidly.

Driven by the consumer demand market, the major manufacturers are also actively involved in LED backlight feast. Among them, TCL, Hisense is frequent moves, and actively into the LCD upstream LED backlight module construction, while SKYWORTH, Konka is also through strategic investment LED packaging enterprises, to protect the supply of upstream parts.

At the same time, other major TV giants have also entered the field of LED, the scale of production capacity expansion, which gradually become the standard LED backlight, LED TV prices also continue to be low, thus speeding up the pace of replacement of CCFL backlight LED backlight.

Some institutions predict, with the large-scale production of LED LCD TV, LED will quickly become standard flat-panel TVs, LED TVs will become the absolute mainstream of the color TV market next year.

Market segments can not lag behind"

Explosive growth in the background, but also highlights the high degree of homogeneity of the LED TV industry drawbacks. TCL relevant responsible person pointed out that LED TV has become a standard flat panel TV, a single feature has been unable to meet the diverse needs of the message, only to ensure that the market segments do not lag behind

"On the one hand, LED TV market sales increase, but on the other hand, if you just put the LED back light source as a single display technology widely used in flat-panel TV, LED TV will also fall into the previous CCFL backlight flat-panel TV market is similar to the homogenization of the competition situation, the direction of the fall. An industry observer pointed out.

Information Times reporter noted in Guangzhou City stores, the brand has LED back light source technology application of Internet TV, 3D TV based on TCL, such as the black crystal LED Internet TV, in this regard, TCL responsible person said, they will be synchronous application of variable frequency power supply technology in LED TV, LED TV in the field continue to subdivide "super energy saving series".

The general manager of Gome Guangzhou branch high cluster that will LED back light source applied to the different functions of the TV products, occupy more market segments, is an important means of competition of domestic color TV enterprises to deal with the homogenization of the competition.