LED TV into the era began to enter the ordinary consumer segments

Effect of is subject to many factors, foreign TV companies coveted 3D "World Cup Cake", compared with market expectations inevitably a bit disappointed. But Chinese color TV enterprises flagship LED TV is in the off-season is popular, by market. According to statistics, the domestic brands of LED TV accounted for nearly 70% of the domestic market LED tv. The day before, with the global well-known TV companies listed P21 TCL cluster digital integrated machine series, P31 series and P20 LED small size LCD TV, some experts said, TCL Chinese flat color TV brands and joint venture brands in the field of LED technology, according to the consumers more personalized consumer demand "tailored" TV, not only will LED the TV is pulled into the civilian consumption level, and lead the LED TV to enter the market segmentation era "". Experts pointed out that in 2010, although 3D TV won for them, but LED backlit LCD TV has become the protagonist of the domestic color TV market. According to the survey data Chinese Electronic Chamber of commerce consumer electronic product investigation office show that: in 2010, the proportion of consumers to buy LED TV to reach as high as 34%, LED TV has become one of the most popular field of flat-panel TV products. Driven consumer demand in the market, the major manufacturers are also actively involved in LED backlight feast. Among them, as the leading brand of China's color TV enterprises TCL is frequent moves, and actively into the LCD upstream LED backlight module construction, quickly seize the opportunity in the field of LED backlight. There are indications that LED TV has entered a platform for technological upgrading, product segmentation, price drop. LED LCD backlight from the international exhibition, began to enter the field of general consumption. If only the LED backlight as a single display technology on a large scale to the flat panel TV, LED TV will also be the same as the former CCFL backlight flat panel TV, the direction of the homogenization of competition fall. An industry observers pointed out that the high-definition TV market is due to the full product competition and consumer demand for different viewing, resulting in a more finely differentiated market. Represented by TCL China TV companies, with product diversification strategy, will LED back light source applied to the different functions of the TV products, is the embodiment of China TV companies have the ability to simultaneously occupy more market segments. It is understood that, along with P21, P31 two LED TV series before the scale of the amount, and the set after the launch of the P11 series, the LED TV products TCL's camp, according to the different needs of consumers, subdivided into small size series such as the four major product series of Internet, ultra-thin black crystal screen, digital development machine and other small space used for bedroom. In addition, according to the different functions of LED TV segments, with the increasing emphasis on the appliance of low carbon environmental protection of the consumer, TCL is synchronous application of variable frequency power supply technology in LED TV, to subdivide "super energy-saving series". Allegedly, LCD TV synchronous inverter technology is still the industry's first. LED LCD TV market appears a new trend of differentiation, is a common result of consumer demand and technological progress, but also a new round of market reshuffle. "Expert LED technology industry concerned long-term that in the LED TV show differentiation trend stage, some brands still has LED if narcissism caused by simply relying on, has become the industry standard LED backlight display technology, the product will become featureless and become consumers of abandoned children, once the product market is blocked, brand competitiveness is threatened, these brands will face" behind the crisis".