LED and sports double main industry development Lehman photoelectric renamed Lehman shares

The evening of August 19th, Lehman photoelectric announcement board resolution: given the company's current implementation of LED and physical double main industry development strategy, to fully and accurately reflect the business content and characteristics of the company, for the company's brand promotion and diversified development, the company intends to use the securities referred to by the original "Lehman photoelectric" changed to "Lehman shares". The change means that the further establishment of the Lehman sports strategy, marking the development of Lehman opened a new era.

2011, Lehman photoelectric A shares listed on the gem, becoming the first in Shenzhen, China's second successful listing of LED companies. The same year, Lehman began and China football stadium LED display to provide intimate contact, equipment and services for all sessions sponsored Super Football League, the Football Association China become strategic partners, the Super League official partner, also won the advertising resources of the Super League 12 minutes. At that time Chinese football is low, Lehman's move demonstrates a timely assistance of Lehman's football into the feelings and the sports industry at the beginning of the heart. With the Hengda club won the championship and the "China AFC Champions League football overall reform program" the introduction of Chinese football market ushered in the "V" - shaped reversal, Lehman in the super business resources also suddenly rise, reaping the rewards.

At the beginning of 2014, Lehman's keen smell signal China football is about to full recovery, began the layout of the league, the Lehman has and 13 in a club signed a business cooperation agreement, won 1/3 in a business development interests, with the FA Cup and the Chinese team, as well as the international cup and the world's top commercial events. Each year to provide Lehman LED display equipment and services for nearly 600 top occupation events, occupy more than 90% market share, occupies the absolute leading position.

After the pioneers to create "LED+ football marketing" business model, Lehman began to closely follow the national strategic layout of the overall layout of the sports industry's actual control of investment in the development of the first "Internet plus sports" product "Twelfth APP" has been officially launched, dedicated to creating Chinese fans, football related information, games, electricity providers, SMG and other services for Chinese fans, the future will become the Lehman open consumer market of sports culture platform.

In July, the "Lehman keishing sports culture fund was set up, the size of 500 million yuan, the fund as Lehman sports distribution platform, to high-quality sports culture, sports science and technology, the Internet and other areas of the subject selection, storage and incubation, give full play to the role of capital market, to provide adequate preparation for Lehman chain integration the resources of sports industry, can help companies acquire new investment opportunities and a new profit growth point.

In July 30th, Lehman announced that the controlling shareholder of the company will invest 25 million euros and Wanda Group, IDG, the Chinese Cultural Fund, the Oriental Pearl and other investors to participate in the Swiss infront sports media group's equity investment. The surplus group is the world's second largest sports marketing company, in the winter sports and football field ranked first in the world, the surplus equity investment will drive Lehman to fully participate in the international sports market, strengthen cooperation with the international sports organization, will provide reference and experience for football sports media Lehman service, providing coordination for Lehman sports strategy.

The controlling shareholder of Shenzhen investment Lehman all undefeated football club won the 2015 twenty-ninth session of the Shenzhen City Amateur Football League Championship, is expected for next year's National League club, later will be the implementation of the "all football" to raise public mode of operation, in order to develop innovative attitude make an inventory of resources, achieve self-sufficiency and sustainable development.

After a series of dazzling operation, the strategic layout of Lehman's "sports marketing resources + Internet plus investment" has been formed, and fully recognized market access. Under the new situation of the proportion of sports business and its revenue is growing, the original Lehman photoelectric enterprise name has not covered the company's business structure, the name of Lehman shares became a move. This will open a new chapter in Lehman, highlighting the determination and confidence of Lehman's top sports strategy. The future of Lehman will put more resources to develop the sports industry, in the dream, dream Chinese football sports China mission church, Lehman aboard the future sports carrier setssail.

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