LED backlight LCD TV "premeditated" price hikes in the second half?

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LED backlight LCD TV into the main promotional.

Core tips:

Recently, LED chip prices rose at least more than 10%, and a serious shortage. According to industry estimates, in the first quarter of next year before, LED chip shortage situation is difficult to alleviate, so, on the LED backlight LCD TV in the second half to hearsay prices since four, the price is way down, or follow up? Recently, the reporter interviewed industry stakeholders.

Text / chart reporter Deng Rong

LED chip cost accounting

Total cost of about 10%

Even the day, the reporter visited Suning, Henderson, Yihua Sihai electrical downtown a number of stores, found more than 40 inch LED backlight LCD TV not only price, but has become the main promotion, for example, the original price of $8999 SKYWORTH 46 inch LED backlight LCD TV, the promotional price is 7999 yuan; the original price of 15999 yuan the Hisense 55 inch LED backlight LCD TV, the promotional price is 13999 yuan, the price in the range of about 10%.

Many brand promoters told reporters that the price is about 10% of the average amplitude since the last month, if calculated from the beginning, a lot of LED backlight LCD TV price cuts have reached more than 40%. "Injected a tonic for the world cup TV sales, the price has become the main theme of the brand. Many home appliance store official said that at present, the manufacturers have not yet received notice of price increases.

SKYWORTH Jiangmen district manager Lai told reporters: LED chip in the LED backlight LCD TV played a role similar to the computer's CPU, the proportion of the cost of the whole machine is about 10%. Many businesses believe that compared to the total price of about 70% of the LCD panel, chip prices on the impact of the overall price is obviously much smaller. Taking into account the market demand, it is safe to say that during the world cup, LED backlight LCD TV prices will not rise. "The director Zhang Yihua Sihai electrical says.

The industry believes that the stock is due to the LED chip LED backlight LCD TV's explosive growth and the expansion of the capacity of the upstream chip suppliers failed to release in the last year there have been a number of chip projects in the industry outlook for the better and policy encouragement, LED chip prices temporarily.

The second half of the LED backlight

LCD TV prices rise

"With the LED LCD TV backlight large-scale production, it will become the mainstream TV market in the second half of this year, the price war will inevitably spread. In the interview, a number of stores responsible person told reporters that such a point of view.

Now LED backlight LCD TV has become a force to promote the color TV manufacturers, not only the production capacity accounted for about 70% of the color TV production line, and even promotional resources are much richer than LCD backlight LCD tv. Jiangmen Suning purchasing department manager Su told reporters, LED backlight LCD TV as a new product to market soon, has not experienced a brutal price so grappling, there is a certain price decline in space.

In this regard, Zhang director also agrees, he believes that the new products to market soon, pricing is usually high, once mass production, production costs will be further reduced, this is the LED backlight LCD TV "popularity", with the advent of the Guangzhou Asian Games, TV manufacturers in the second half of the year is likely through a series of promotions price reduction activities, further down the LED backlight LCD TV product prices, the price cut at least 10%.

For the second half of the LED backlight LCD TV prices, Lai managers have different views. He believes that TV production costs actually have been rising, but not response to the terminal sales, after all, the market competition is intense, rush prices meant to lose customers and market share, so household electrical appliance enterprises not to direct price way to resist rising costs, but the implementation of the "price curve", to resolve the rising costs the pressure by other means, such as the original bargain in the amount of 200 yuan, now may be reduced to 100 yuan, the compression cost by reducing the holiday promotional efforts to.

Therefore, the second half of LED backlight LCD TV prices have to depend on the raw material prices and market demand.