LED chip giant Nichia lighting market to the scenery?

According to statistics, in 2009 the global LED main supplier revenue totaled $8 billion 50 million. In the rankings last year, Nichia (Nichia) although the revenue fell nearly 10%, to $1 billion 219 million, but it is still the first in the world, and operating income is much higher than second of OSRAM's $724 million. Further analysis of its revenue sources, it is not difficult to find that most of its sales performance from the high-end LED display, a conservative estimate of more than 70%. At the same time, Nichia sales strategy is to sell only the packaging products, but does not provide the fluorescent powder and chip. With the rapid development of LED lighting market, this kind of business model, it can not bring high profits, facing the strong competition challenges. At present, the global LED market by four, need to make a choice as soon as possible arias.

Small power has obvious advantages in the development of high power.

Nichia small power products still in the world of high-end display field occupies a very important position

In the high-end display market high profits to Nichia high-power LED products were not strong enough

Currently CREE (CREE), Nichia, OSRAM, PHILPS, LED and five GE of large companies such as lighting field, has begun to layout and enclosure in their dominant market segments. For the history of Nichia, the strategy is to occupy the high-end display market. In the field of high-end display Nichia has become the "King" is an indisputable fact that, in small power LED products have become the classic traditional mature manufacturing products, small power products Nichia in the world of high-end display areas still occupies a very important position, the global high end display tube core from more than 70% arias. The power of the product, objectively speaking, Nichia is a chaser.

Why appear this kind of circumstance, should not enjoy the high profits is an important reason. It is understood that Nichia in the high-end display market profits are very high, and even some industry estimates in more than 200% varieties. In the enjoyment of high profits and then invest in high-power products, it seems logical. But that is not the case, if they meet still asleep, so we see, in turn Nichia high power LED products is not determined.

Compare with other competitors in the field of LED, the advantages of CREE in the high-power products have become increasingly prominent, the lighting market started to make CREE a. OSRAM with its strong foundation in the field of automotive light, has occupied most of the automotive light market. Therefore, it is not difficult to understand, with the advantage of low power products, Nichia to firmly hold its high-end display market intention, but not only hold the display market is enough.

Relying on Japanese terminal advantage actively enter the backlight field

Current, low power LED chip solutions are relying on the advantages of Japanese TV terminal advantage in the field of backlight, obvious advantages in the field of light back into the Arias

Arias the feeling seems to focus more on the screen, but in fact did not give up Nichia lighting and backlighting. On the contrary, the choice of Nichia has more advantages of small and medium power field breakthrough. Small and medium power chip Nichia doing too good, so we see that the development route of Nichia is medium and small power chip integration, achieve high power efficiency.

Although the idea that light effect is generally small power LED chip and less than 100lm/W, but the light effect of low power chip Nichia has exceeded 120lm/W, while low power per watt efficiency is low, its application should be back light. At present, high power LED chip solution scheme has not become the mainstream of the backlight, so CREE cut back light field advantage is not obvious, so we see the current application of CREE in the field of backlight is taken into the first after the withdrawal, a little to the meaning. But Nichia is different, both from a technical and industrial environment, especially the Japanese manufacturers industry alliance development, Nichia advantages are remarkable. Small and medium power is the backlight technology, Nichia can grasp?

For Korean LED in progress, the famous Samsung and LG, LED TV is their first start, they will give Asian space? TCL, Konka will give Asian opportunities?

Arias are actively enter the field of backlight. As we all know, the backlight source in the field of South Korea and China Taiwan occupies a certain advantage, but the advantage of Nichia Japanese terminal manufacturers alliance. Nichia working with Japanese television companies closely combined, relying on Japanese TV terminal, Nichia entered the field of backlight advantage is very obvious. However, the backlight market has its particularity, that is, the cost requirements. South Korea and Taiwan, China is also the use of this point, to consolidate their market position. Of course, such as TV TCL, the Chinese Legion will have in the field, Nichia will take what development strategy, I believe the industry will be very concerned about.

Master original patent R & D ability

In "LED components" and "phosphor material" and "LED package" in three areas overwhelming

Sapphire and fluorescent powder, especially the chip excited luminescence phosphor structure has the advantage of patent

Nichia chemical company is the world famous LED chip manufacturer, founded in 1956, in 1993 developed the world's first Blu ray LED, shocked the world. 1995 launched the world's first pure green LED. Blu ray in LED