LED cross-border electricity providers are most concerned about eight issues!

The first generation of foreign trade as long as proficient in English, the second generation of foreign trade began to understand the Internet, the third generation of foreign trade has been close to the almighty. The future was not only to understand the cross-border business, product selection, operation, technology and promotion, but also to understand the arithmetic. Complete nonsense, straight into the theme. In fact, e-commerce is to sell things, LED cross-border e-commerce enterprises is between different customs territory shift to sell LED products.

Recently, there are always good policy is to promote the rapid warming of the two industries: the state strongly supports the semiconductor lighting application system technology integration and demonstration, as well as cross-border electricity supplier to support entrepreneurship program". LED lighting global market penetration, market prospects. Internet based resources and the huge number of online shopping user groups, Internet users and online shopping scale is growing rapidly, consumers increasingly dependent on online consumption. In addition, with the growth of mobile shopping mobile phone and tablet computer leading the way strong, making the integration of online and offline trend is more obvious. Promote the upgrading of the LED industry chain internal and external sales model. LED enterprise can through the collection of electronic business platform data, and carries on the analysis of mining, from which to obtain valuable information, eventually evolved into the new business model, so as to enhance the production efficiency and the operation cost of small and medium micro enterprises to reduce LED.

1 global B2C electricity supplier in the end how much? US$1 trillion and 233 billion

2014, the global cross-border e-commerce market size of more than 1 trillion U.S. dollars, an increase of about $21%. From the regional point of view, Europe has become the world's largest cross-border e-commerce market. In 2012, the European e-commerce market reached $412 billion 600 million, accounting for 35.1% of the global e-commerce market; North American e-commerce market reached $389 billion 500 million, accounting for 33.1% of the world; the Asia Pacific region is third of the world's fastest growing e-commerce market, the total transaction volume reached US $301 billion 600 million, accounting for 25.7% of the world.

A cross-border electricity supplier data show that at present a platform lamp sales of the top ten countries: the United States, Canada, Britain, Holland, Australia, Spain, France, Italy, Mexico and new zealand.

Chandelier category, for example, as of the first half of 2014, the United States, Australia, Canada, respectively, became the country's top three buyers, accounting for about 70% of the total buyers. Among them, U.S. buyers accounted for 49. 66%, almost half of the total number of buyers. The United States has replaced Japan as China's largest exporter of lamps and lanterns.

It is understood that, in the category of lamps and lanterns, ceiling lamp foreign demand is very strong. There are some ceiling fan lamp platform margin of up to 178%.

2 why foreign consumers cross-border online shopping? Price and product differentiation

The cross-border electricity supplier has become the new engine of export trade, how to use the blue ocean to achieve a new leap forward is the focus of attention of the Chinese manufacturing enterprises, in fact, more and more "China" made by cross-border electricity this weapon leap again. However, it can not be ignored is that China made to continue to force the export of cross-border electricity supplier, LED companies need to work in many areas of tactics and strategy.

With the development of LED lighting technology and the growth of consumer demand for personalized products, products, lighting and other effects of both scientific and practical. Foreign consumers pay more attention to the practicality and quality of products. Driven by this consumer motivation, the product is simple and generous, highlighting the focus of more attractive to attract consumers. In addition, there are innovative and differentiated products, the purchase of psychological motivation for young people's role in the most fashionable, unique products to attract them. Want to seize this buyer's heart, new product is a magic weapon for winning. In addition, the price of the product is also the motivation and focus of overseas buyers to buy, the price is very favorable to facilitate their orders. People who love online shopping have this kind of consumer motivation, if you can stand in the buyer's point of view to sell their products, reduce the purchase of home policy and the difficulty of orders, then your product will be very popular.

3 cross-border consumer online shopping most concerned about what? Delivery time

The EU market research agency Civic Consulting launched a survey for online shopping consumers within the EU that buy another EU country in the online delivery of goods, goods postage and the final price is cost-effective, delivery timeliness, convenient or not, return goods warranty convenience, business integrity, delivery payment the reliability of the platform, personal information security, the rights and interests of consumers become consumer cross-border online shopping when considering the main factors.

Weight, 35% of the investigated factors considered include the delivery timeliness, the proportion of the first; 29% of the respondents focus on cross-border online shopping return is guaranteed; the integrity of a third concern: whether businesses will exist and whether it will send a fake online shopping fraud accounted for 27% and 23%.

57% retailers and 46.7% of consumers believe that cross-border delivery has become a decisive factor in the development of the electricity supplier. For consumers, demand comes from three aspects: cross-border online shopping delivery mode, more flexible and more efficient delivery solutions and acceptable delivery price.

LED for cross-border electricity providers, market access depends on whether it can provide better delivery solutions; customers enjoy cross-border online shopping delivery experience, will directly affect the customer stickiness and shopping brand shop goods;