LED display affect the lives of residents should be standardized management

In recent years, with the development of economy and society, as well as the diversification of forms of advertising, outdoor LED display, a new outdoor advertising carrier, is becoming more and more popular in Lu'an.

LED display in landscaping, lighting the city at the same time, the noise pollution and light pollution, but also to a certain extent, affected the people's work and life.

Citizens: the impact of sound light life

The day before, some people posting in the Forum on the influence of denouncing the LED display of their lives. West Anhui Road and the intersection of the intersection of the roof of the United States erected an advertising LED screen, the two days of playing a song repeatedly day and night, and the sound is particularly large, seriously interfere with the lives and work of nearby residents. "Other users thread, also on the LED display in the West Anhui on the new building upstairs placed excessive volume of dissatisfaction.

September 6th around 20:30 in the evening, the reporter visited the city to see, LED display is located in the main sections of the street business upstairs, the main cycle of the various businesses to play video clips, recruitment information and music. Located in the liberation of Xinhua Bookstore in the middle of the road, with the LED large screen or bright or dark and bright, dark. A street LED display of commercial buildings across these placed residents, many residents complain that night at home should not only bear the noise, the light emitted from the display will be over. Many people believe that the outdoor LED display lights will radiate to the surrounding sections, when the public, especially when the driver of the motor vehicle passing through, most likely to be attracted to distraction, and sometimes will feel dazzling. In addition, some members of the public suggested playing time, open brightness and volume to be clearly defined, the broadcast content should also be limited.

Advertising agency: to ensure the effectiveness of publicity

The morning of September 7th, in an interview with Jiefang Road City, Mei Road reporter learned that, at present the LED display all over the city the playback volume and brightness is not the same, some people think that these should be adjusted by the advertising company.

Subsequently, the reporter contacted the phone belongs to several LED display advertising company. Which is responsible for the LED display at the Lu'an mall business Pacific advertising company responsible person surnamed Xie told reporters on the phone, the general broadcast time for the morning of 8 pm to 12 pm, 3 pm to 9:30. The other two companies also said that the advertising is responsible for the LED display time is generally the same, will not affect the normal rest of the public. For Gome, Nanjingxinbai building two LED display of the imperial world advertising company responsible person surnamed Wang explained that because the United States is the opposite of 100 companies also have a Daikin, LED display, two display when together, is bound to increase the volume. In addition, they put the LED display on the top floor, and some offices near the top of the staff have a lot of work, subject to certain interference. They have now received the relevant departments of the inspection requirements, has small volume on the day before, almost in a silent state.

At the same time, the world advertising company responsible person surnamed Wang also said that the main purpose of the business through the LED screen advertising, in order to expand awareness so that more people know, and now the volume is reduced, more or less affect the advertising effect. Since the volume down, the advertising companies would like to be able to pay attention to the public on the LED display scrolling vivid picture, if the weakening of brightness, it is difficult to ensure the effect of the evening publicity. On the one hand can not affect people's lives, on the other hand to ensure that the business propaganda effect, it is difficult to take into account both! "

Department: lack of standardized management

With more and more outdoor display in the urban areas, light, sound pollution and broadcast content and other issues have also been a lot of public concern. And this is related to urban management, environmental protection, industry and Commerce departments. However, due to the lack of a clear management standards, but not completely manage multiple departments.

According to the State Administration for Industry and Commerce promulgated the provisions on the registration of outdoor advertising, outdoor advertising, such as display boards, electronic display devices as the carrier must be issued before the registration. Reporters learned from the Municipal Industry and Commerce Bureau advertising section, at present the city's use of outdoor display advertising units are basically in the business sector registration audit, the contents of the play are in the regulation.

Before the day, reporters from the City Administration Bureau, LED display advertising for outdoor advertising, is a commercial noise, they are mainly with the environmental protection department of management. The Bureau of mobile law enforcement detachment captain Xu Shihong told reporters that the recent public received a large volume of outdoor LED display complaints, and they immediately rushed to the scene of the environmental protection department. Xu Shihong said: Recently, we have made a request to a number of Outdoor Advertising Company, ordered it to play when the mute or bass mode, as far as possible to the color to a soft state. "

It is reported that Lu'an has five large LED display. According to Xu Shihong introduction, the number of LED display and the location of the city is the location of the relevant departments after the implementation of the plan, no units and groups shall be installed without authorization.

Subsequently, the reporter learned from the Municipal Environmental Protection Bureau, recently they have received many complaints from the public telephone. Usually arrange staff to the scene, ordered the advertisers will be small volume. For some LED display light glare phenomenon reflects the public, Municipal Environmental Protection Bureau official said, at present our country of light pollution is no clear laws and regulations, lack of law enforcement on the basis of some processing. Complaints against the public, can only require businesses to display the screen brightness to soft state