LED display industry wolf came to see how to deal with bigwigs

2015, China's economy into the new normal stage of development, LED display industry has experienced a period of rapid development, is entering the throes of adjustment. Overcapacity, disorderly competition, frequent price wars, the lack of awareness of innovation and other unfavorable factors continue to impact the development of the whole industry, LED display industry will face a grim development situation, as Abby chairman Ding Yanhui said: "this time, the wolf really came! "

In the face of increasingly severe competitive environment, the market reshuffle, integration intensified, mergers and acquisitions and other factors will promote a significant adjustment in the market structure of LED display. The face of large-scale expansion of large enterprises, small businesses to grab the market, is the cross or stick? Integration or segmentation? LED display companies how to break the industry dilemma? Five LED screen bosses have moves, but have the same philosophy: the quality of the product value.

Setting up independent brands, from "made in China" to "Chinese creation"

Lin Mingfeng, chairman of Polytron Technologies Inc, Shenzhen:

After decades of development, Chinese enterprises in the LED display quality, technology, innovation has made significant achievements, and today we can be proud to say that in the field of semiconductor is leading the development of the world. It is precisely because the Chinese LED people have a dream, dare to innovate, so we can become the world's leading role in the stage of the LED display, LED display applications industry has finally achieved from China made to China to create a successful transformation. But we should also see the fact that the lack of Chinese enterprises in the brand.

Looking at the entire industry, there has not been any LED display of international brands. The industry is more worthy of reflection is that in the absence of the establishment of an independent brand, low price competition, homogenization of competition, the market is not standardized and other issues seriously hampered the normal development of the industry. At the same time, this is also the main reason for the lack of independent brands to compete with international brands.

How to demonstrate the influence of the manufacturing Chinese and highlight the Chinese manufacturing innovation, realize the transformation from manufacturing to create China Chinese, to reflect on the brand, a pressing matter of the moment LED display industry should be thinking about how to establish the independent brand Chinese. Like once the rage of the DVD industry and motorcycle industry, in the absence of a brand based on the final decline. China's LED display industry as a typical representative of China, must not repeat the same mistakes.

At present, China's LED industry is facing a situation of risk and opportunity. And there is no quality to rely on price war will only put the whole industry into a dangerous situation. At the same time, China's LED display in the brand on the road difficult, industry leading enterprises have the responsibility and obligation to maintain product quality, ensure product brand, safeguard the interests of customers.

In the future, we will work hard to build a world-class brand of LED. At present, the LED display industry pattern has been set, we have to stand in the perspective of the world to see the development of the industry. If China's LED display companies in a long melee, then consumers will lose confidence in Chinese made products, China's LED display industry will also face unfavorable circumstances.

Quality is the lifeline of enterprise

Shenzhen city aibisen Au Optronics Co chairman Ding Yanhui:

2015 global economic downturn, the industry into the winter. LED display market demand slowdown, overcapacity in the context of the loss of reason and the bottom line of competition abound. Industry consolidation curtain has been opened, many small and medium-sized and no core competitiveness of the company will be at stake, this time, the wolf really came!

2015, due to fierce market competition, Abison initiative to reduce product prices. But this price behavior is to ensure the quality of the product under the premise of the final beneficiaries or customers. The part does not have independent intellectual property rights, not the core competitiveness of LED enterprises, the price war is tantamount to doing. From a long-term point of view, because of the homogeneity of products, technical content is low, so it is difficult to form a fixed relationship between supply and demand, supply and demand once the balance is broken, you have to take a more substantial price cuts to stimulate the market for survival. At present, the LED display industry has a tendency to be contaminated, companies should adhere to the quality of the bottom line, knowing that harmful rather than.

Abison will create a "LED application of the world's first brand" as the goal, in production management, advanced manufacturing management ability as the core, around its LED display manufacturing industry chain integration, with advanced manufacturing capacity of external capacity, continuous improvement of lean production efficiency. In the market development, set up in the LED display manufacturing industry brand status, deep regional localization team building, promote regional customers and channel development. On the integration of resources, to promote the integration of high-quality enterprise resources in the LED display industry by M & A, and to build a multi-level product competition strategy.

Identify their own positioning, improve product added value

Lu Wei, chairman of Shenzhen branch of the city of science and Technology Co., ltd.:

After more than twenty years of development, China's LED display industry has entered a relatively mature stage. Over the past twenty years, LED display industry has maintained a rapid pace of development, from the era of the initial profits to the era of low profit, and then into the era of transformation and upgrading. Today, competition, profit decline, overcapacity has become a LED display industry