LED era, the survival of lighting brands

Akinobu lighting company passed four years Vulcan award. Pan Xiufang said, in four years, in the process of Vulcan prize competition, Akinobu lighting create a powerful brand influence in the industry, especially in the engineering designers channels, channels and other areas started the fame, but also gain a lot of resources on the market. According to Ms. Pan Xiufang introduced, Zhao letter lighting this year, mainly demonstrated commercial, hotel series based customized products. Through the use of simple and unique display cabinet, the light effect of the product is displayed. It not only meets the needs of designers, but also enriches the connotation of the product. The appearance of the major races of products including Ares lamp, elegant combined lamp / wall lamp and a variety of products for the hotel design, especially Ares mechanical adjustable lamp, the projection angle different clear display, obtained favorable comments from the designer. The LED era, the lack of environment for the development of new industry brand appeal of the change in the traditional lighting era, lighting industry has developed to a mature stage, the market presents several independent brand pattern, several giant traditional lighting lighting brand concept era has become ingrained in the minds of consumers. After entering the era of LED lighting, emerging brands such as mushrooms have been pounding the market. Pan Xiufang said, the lighting industry is difficult to reshape the pattern, but will make some changes, some of the new enterprises will come forward, but the traditional lighting industry still has a leading position in several giants. At the same time, these lighting giants in the short term will not because of the arrival of LED, to change the overall layout. Today's LED lighting industry, with the fierce competition in the market into the adjustment period, LED lighting market demand is still maintained steady growth. Therefore, some people think that the most lack of enterprises in China is not the market, but the lack of enough appealing brands and products. Pan Xiufang believes that the number of current brand appeal in the lighting application sector is still relatively small, so dealers and consumers in the choice between is relatively small, the entire lighting industry has characteristics of big industry, small businesses, less well-known brands. With the continuous development of the lighting industry, there are some medium-sized enterprises still have the potential to slowly develop into a leading brand, Pan Xiufang believe that the future of the entire market, optional, reliable brand will be more. In the fierce competition in the industry, with strong comprehensive strength and has a brand to support enterprises can be more calm in the face of market competition, brand advantage is self-evident, the brand awareness of enterprises will become a weapon based on the market. Pan Xiufang stressed that the creation of mass brands need to have comprehensive capabilities, such as product capabilities, market capabilities, and more importantly, the strength of funds. Public brands also need long-term accumulation, in addition to the most basic comprehensive strength, enterprises should also have long-term development, sustainable development concept. The survival of the fittest, enterprises should find their own rhythm of the recent LED lighting industry, the negative news frequently, such as specialized LED filament lamp Zhongzhou photoelectric photoelectric delipow into bankruptcy, and triangle debt vortex; electricity providers specialize for a lighting capital chain fracture; special LED driving power supply manufacturers ruigu technology to collapse. For these phenomena, Pan Xiufang believes that this is the development of LED industry, mature process of a very normal process of natural selection. Because the early expansion of the entire industry capacity is too fast, expanding to the real demand has been out of the market, this is a return phenomenon. As a member of the industry, more should think about how this industry can continue to develop, do not go too fast, to find the pace and rhythm for the enterprise. Although the lighting industry reshuffle news constantly, but the industry also came the day before some positive energy". It is reported that the combination of the successful acquisition of OSRAM Linsen light business, a time of multinational consortium, and a series of brand keywords to stimulate industry heat. Pan Xiufang said, China has been through decades of development, many enterprises have more strength than some foreign brands. The positive side is that the strength of domestic enterprises gradually increased, after their own development, you can have the strength to do the acquisition and expansion of their own scale of action. However, due to the enterprise mechanism, price competition and imperfect quality requirements, it may cause many foreign well-known brands to withdraw from China's lighting market. In the long run, it is not a particularly good phenomenon for the market. Postscript, China's lighting industry through reform and opening up more than 30 years of domestic and foreign market competition hone, China's lighting industry has formed a certain scale. In the face of the current global economic situation is complex and changeable, enterprises only create new growth way to layout, to reform with new ideas in the "change" structure, to achieve the ultimate goal, which ultimately support the brand strength. Akinobu lighting always adhere around the precise planning, superb development, lean manufacturing, excellent quality and sincere service of the five dimensions, to enhance the brand image, and focus on providing high-quality commercial lighting, hotel lighting, road landscape, industrial lighting, office lighting, intelligent Home Furnishing products and professional lighting solutions plan. We also expect Akinobu lighting can make still further progress further, become a popular brand, recognized by consumers, and win in the long-term competition in the industry.