LED excessive competition continued technical strength about success or failure

In recent months, LED industry factory price competition fierce pile up in excess of requirement, the global LED, leading manufacturers of Nichia Corporation in November 25th to Taiwan media dinner, share market views and layout plan published next year, next year the global LED market forecast about 5% slight growth. In the face of competition vicious market bargain, can only continue to innovative technologies, in order to maintain a leading edge in the market. Flip LED Nichia the latest research and development of new technologies "(flip chip) (Direct Mountable Chip chip is directly installed), has been officially in October for mass production. 2016 will actively layout Taiwan, while introducing the new spokesman Watanabe Yo met with the media, showing the determination to actively cultivate Taiwan.

Iwasa Yuhito (left), Takagi Hironori (left two), the left (three), the right side (right), the right side (right), and the right side of the picture (right), (right), (three) of the photo of the group, and the right hand, the right hand, the right hand, the left hand, the right hand, the right hand, the right hand, the right hand, and so on. (left), Inoue Yukishi (left), Akutagawa Katsuyuki (right), and. (image: Nichia)

Direct installation (Direct Mountable Chip) chip, and LED packaging process in the past, the simple structure of the individual chips can be directly mounted on the substrate, and has the advantages of miniaturization, high brightness, high stability.

LED large price competition into the Red Sea Battlefield

2016 will go to the whole and the elimination of the estimated total market growth rate of about 5%

This year, LED industry oversupply, China industry rely on government subsidies to the price on the international shipping companies have big price war, making the market into a comprehensive "Red Sea" battlefield, 2016 will gradually eliminate and integration stage. LED is the leading position in the industry of Nichia, has long invested a lot of resources in technology development, to avoid unreasonable price battle. Even in that Nichia, small LED manufacturers, is the key to the survival of the enterprise is "technology", in order to survive in the future market. Next year, China and the European market will continue to slump and chaos, but overall, the overall market will grow by about 5%.

The new spokesman Watanabe Yo expressed the hope that in plain language, the concept and principle of Nichia, communicated to the public, to establish channels of communication with the outside world. (image: Nichia)

Nichia actively new technology R & D LED directly mounted chip production in October

Actively expand the Taiwan market, the official launch of the new stage in Taiwan

With the LED industry to mature at the same time, the trend of commercial profit model and technology will also be gradually changing, increasingly fierce competition, Nichia technology research and development will become an important strategy that can still keep the advantage of the fierce competition, and improve the existing product standardization, scale benefit to increase price competitiveness.

Due to dramatic changes in the global LED industry and the development trend of crystal in March this year, Nichia developed new technology "(Flip-Chip) LED (Direct Mountable Chip chip is directly installed), has been mass production in October. Since the establishment of the principle of "exploring a brighter world (Ever Researching for a Brighter World)" the spirit of the business philosophy, Nichia hand to grasp the global 30% fluorescent powder and the global 22%LED market share. Nichia said, every year to invest a lot of money and resources to engage in innovative research and development, so as to master many key technologies, is expected in 2016 for research and development and equipment investment of resources will also be more than this year.

2015 Nichia application of automotive LED growth rate of 20%, the car LED market in 2016, Nichia continued optimism. Nichia evaluation, due to the energy-saving trend will enhance the use rate of LED, LED by EV, FCV DRL, will continue to increase, the headlights of the LED use ratio will also be increased significantly. Car market and UV LED is often regarded as the blue ocean market in the future of the LED industry, in addition to the two that Nichia, Laser Diode market deserves more attention. At present, LD has been successfully cut Nichia projector market, and actively take LD high-end technology in the field of LED. This move will further strengthen the Nichia product competitiveness, and continue to respond to customer needs with high standard.

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