LED exports in 2016, "five blessing", Get it?

In recent years, LED products are widely used in the world, exports are increasing year by year, but at the same time, more and more problems are gradually exposed, understand the problem can take measures to solve in place. Here Xiaobian summed up the five major problems faced by LED export enterprises, I hope this is also useful in terms of LED export enterprises in 2016, the "top five", so as to do a good job in response to better development.

1, the quality problem is increasingly serious

In 2015 last week, Hungary, Germany, France and Latvia on China's export of a variety of LED lighting products in the EU non food rapid alert system (RAPEX) on the bulletin, and take off the market and recall compulsory measures in Europe, the products include LED, lamp, flashlight table lamp and floodlights.

July 2015, the European Union set up a European product safety law enforcement Forum (PROSAFE) has been launched 2 years of consumer goods market regulatory action. Joint market regulation actions to 5 types of illegal products, including LED and fluorescent lights and other lighting products, sound toys, fireworks, power tools and security fence.

For more than 5 months, the authorities have issued more than 100 notifications on LED and fluorescent lighting products through non food hazardous products rapid alert system (RAPEX). In this paper, the Chinese Lighting Appliance Association recommends that domestic production and export enterprises attach importance to product quality.

2, the lack of independent brands

Independent brand is an important factor for the success of a product, the use of independent innovation brand is China's export enterprises to promote marketing. Independent brands can also help companies to develop the market. However, the current domestic LED export process, with its own brand export enterprises only a handful.

The lack of independent brands, international expansion is difficult and the export processing enterprises are still at the low end of the industry chain, the lack of brand awareness of the enterprise caused by the sales and marketing strategy and brand building is not harmonious, the brand can be well established in the minds of consumers without awareness.

3, independent intellectual property rights awareness is weak

In recent years, although the number of mainland China LED patent applications increased significantly, but our position in the global LED intellectual property in the pattern has not been fundamentally improved, and in the market is still a serious lack of fair and orderly principles. As a result of the intellectual property issues often evolved into a patent dispute, the risk of trade friction is also increasing.

Domestically, many enterprises do not know the place for the intellectual property, business ideas still remain in the "money" of the low level, resulting in some domestic enterprises seriously restricted by intellectual property issues, resulting in increasingly prominent leading industries lack the right to crisis. Domestic export enterprises lack of independent intellectual property rights, resulting in a negative impact on exports, there will be a large direct economic losses every year.

The issue of intellectual property rights LED industry in relation to the sustainable development of the entire LED industry, if not properly addressed could trigger a series of industrial crisis, product market will continue to appear phenomenon of homogeneous competition, the product is difficult to transfer industrial profits. The main reason is the imperfect intellectual property protection system and the weak concept of intellectual property rights.

In order to fundamentally solve the patent problem, enterprises only rely on R & D to achieve. Domestic enterprises need to have a sense of intellectual property rights, intellectual property rights as a means of self-protection; the government needs to guide the domestic LED patent layout at the macro level, to help companies targeted for patent.

4, facing double competitive pressure

Although LED is widely used in many segments of the market has a broad prospect. But at the same time, more and more enterprises continue to move closer to the LED industry, there are more and more LED companies began to open up overseas markets, for a time, exports have become a trend in the development of LED industry.

But many enterprises are ignored, blindly rely on exports is not make LED industry to achieve long-term development, only by increasing the development of core technology, China's LED industry will really progress, from the "Chinese manufacturing" to "create Chinese" to improve the quality of the products, change the bad impression of low quality and low price in international on.

5, the overall strength of domestic enterprises is not strong

Compared with foreign large enterprises, the majority of domestic enterprises do not dominate the overall strength. They do not have strong technical support, the overall strength of the enterprise is not strong enough, in a strange market would like to share a cup of soup, alone, the price is clearly impossible to achieve. If the domestic enterprises involved in the export or price war as a magic weapon, for all of us are unfavorable, to a rational understanding of the industry competition will always return to the pursuit of product quality.

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