English: 中文版 ∷  英文版

Industry news

LED hand football industry is acclimatized? Look at them

Today, the football market is hot, gave birth to more LED business and football cooperation. The producer of LED Alto Electronics announced a cooperation agreement with Chinese Ford company, through the LED electronic board and LED lights, and in the national team and China. In the China football stadium, alto and Lehman event organization together for Chinese with LED advertising screen, night lights game. LED hand football industry cooperation prospects geometry?

Lehman signed a 5 year cooperation agreement with China

The origin of Chinese football and LED screen, dating back to 2011. At that time, the Chinese Football Association intends to use the LED screen to replace the previous fixed advertising board, so in advertising, more conducive to enhancing its commercial value and advocacy efforts. After that, Lehman became the official partner and the only LED screen supplier.

When Lehman and Super League Limited liability company signed a 5 year cooperation agreement, the former by providing LED display device to replace the game every minute of the advertising display time of 12 minutes. From 2013 to 2014, Lehman shares as an official partner of the Super League, keep the 2 minutes for its own brand promotion, the remaining 10 minutes of sales to the super company, the annual income of about 18000000 yuan.

Alto Football Super Cup LED screen to undertake business

Recently, LED and football industry hand in hand. Alto electronic announcement, and the China Football Association and a wholly owned subsidiary of Chinese Football Industry Development Corporation signed a "China football team China LED services cooperation agreement". Alto electronics provides LED display equipment and related services during the games for Chinese football team China exclusive series of events. In addition, alto electronics provides Chinese screen with Super Cup match for futebao fa. The agreement is valid from March this year to the year of March 2020.

Notice that, once for Alto electronics in France this year, the European Cup with FIFA, UEFA and other international sports competition standard LED display system, covering 10 city all French venues. In addition, alto electronic products also have been widely used in the TV studio and sports broadcasting applications. The industry believes that this represents a high degree of recognition of the sports industry in particular the football industry. The biggest advantage and profitability of the LED business is that you can fully tap the commercial value of the venue intelligence and event information. But at present, the number of sports venues, the quality of the space to improve. So you can see that this cooperation is based on future profit model, with the international top event project experience LED manufacturers can enhance the dissemination of professional football and brand influence, which in turn is LED propaganda campaign, to jointly develop the market. "

In addition, note that in the Lehman and the industry seems to have a "high price" of the contract signed this year, the move is considered to be the breakthrough Alto electronics industry practices. The industry also said that with the end of Lehman's contract, more and more LED manufacturers will see opportunities, LED and sports, especially football hand, will be more frequent and sweet".

Super arena, Lehman LED screen can bring 18 million yuan of revenue per year for the company.

For more information about LED, please click on LED network or pay attention to WeChat public account (cnledw2013).

Scan the qr codeclose
the qr code