LED industry's 6 New Blue Ocean: gold really so good?

[China LED Reuters] general lighting market, one hundred do not give you, but you can make a market segment tyrant is capricious? Market segmentation of gold is really so good? To the end of 2015, the market situation how?

Intelligent lighting: Thunder is still small rain point

The development of the status quo: it seems that the LED industry has not yet any one area such as the emergence of intelligent lighting so many participants. However, the smart lighting seems to be experiencing an awkward stage: manufacturers have fun, big coffee small coffee have flocked, but consumers do not buy it.

Compared to 2014, this year, many companies in the field of intelligent lighting does not seem to bring too many surprises. Although intelligent lighting products are no longer limited to dimming, began with a series of other functions (such as listening to music, play games and so on), but the key still does not solve the problem: the high price (of course there are cheaper but the quality is difficult to guarantee), complex operation (this is generally criticized for consumers).

In addition, each intelligent lighting system from the communication protocol, control platform, there is no uniform standard, resulting in difficult to integrate product dispersion.

Although this year the major manufacturers in the field of intelligent lighting frequently, but the thunder made a lot, the rain is still very small. Fried very fire, can make money to make this little. Today, many manufacturers launched intelligent lighting products are holding the mentality as a technical reserve.

But in the future what will be the form of intelligent lighting to the market, the smart lighting market will be led by who, for the increasingly marginalized LED lighting manufacturers, it seems still unknown.

In: Wang Guang said China Unicom and other communication companies, millet and other mobile phone manufacturers (OPPLE 13 lighting companies push smart and intelligent lighting module), Ali and other Internet companies (intelligent ecological layout), to fine to say PHILPS, GE, apple, Qualcomm and many large and small enterprises LED. But every show, who is not a smart lighting products, seemed to be "off".

Market potential: everyone knows it's a huge cake. Market Research Report of consulting firm Marketsand Markets released the latest pointed out that by 2020, the total smart lighting market is expected to reach $8 billion 140 million in 2015, the compound annual growth rate of 22.07% between 2020.

Automotive lighting: fishing for gold but high threshold

Development status: compared to intelligent lighting, LED companies in the field of automotive lighting but actually to get the gold. According to the listed enterprise, the lamp LED gross profit in more than 40%, can not make people jealous? However, a series of problems of the technical threshold is high, difficult to break into the supply chain as a stumbling block, deter many want to get involved in the field of enterprise. In addition, the mainland enterprises have entered the field in the headlights of the most important headlights in the field there is not much progress, the product is there, but not the bulk of real sales.

With the increasing number of mainland manufacturers to get involved in LED automotive lighting, coupled with the country's new energy vehicles to promote the level of the push to further expand the market. High margin let too many manufacturers "envy", with the maturity of the market to further improve, believe that many manufacturers try to come across hardships and dangers fishing gold.

In OSRAM, Lumileds is an early game player, and the two future will focus more on automotive lighting business; mainland manufacturers, including the lamp manufacturer Xingyu shares, LED manufacturers, honglitronic, BYD acoustics, REFOND, Wright, Sanan Optoelectronics in various ways are involved, in addition, crystal Taiwan, the same party and other companies have related business.

Market potential: statistics show that in 2012 LED automotive interior LED penetration rate of 80%, is expected to rise to 90% in 2020. LED taillights in 2012 penetration of nearly 40% in 2020 will increase to 67%. LED day light / fog lights will rise from 20% in 2012 to about $50% in 2020. LED headlights from the 2012 single digit penetration, in 2020 rose to 21%.

Plant lighting: high cost market is limited

The development of the status quo: the first domestic plant plant into operation, Taiwan set off a wave of agricultural gold, PHILPS launched the light recipe"...... With the growing popularity of plant plants, increasing the intensity of plant lighting.

However, for domestic enterprises, especially LED enterprises, in order to rely on plant LED lighting to obtain considerable revenue is still a long way to go. It is understood that LED plant light sales market is mainly concentrated in Japan, South Korea, the United States, Europe and other countries and regions engaged in agricultural personnel less.

The domestic LED plant lighting market model is the enterprise and Academy of Agricultural Sciences as a research and development unit, the terminal market is an agricultural academy or some government agencies. In other words, in fact, the market is very limited.

On the consumer side, the current plant factory output price is too high, even some of the gram valuation, so it is only suitable for planting some high value-added crops. And, there are experts said that at present, there is no question of whether there is still a problem in the health and safety of crops produced by plant light soilless culture.

On the other hand, LED plant lighting involves many disciplines, including semiconductors, spectroscopy, biology, has some technological barriers, and proficient in the field of talent is hard to find, Chung entrants to enter the corresponding