LED industry forced mode to open in 2016 how the winter?

Although the industry felt the market downturn, but investors are diametrically opposed. According to the Economic Daily reported that foreign investment institutions to invest in observation and selection of the subject, directed at the Chinese LED plant shine, while the downstream performance of the industry will be more than the upper reaches, mainly due to increased upstream supply.

Competitive watershed

The day before, in an interview with reporters, investors Guoxin Hongsheng executive general manager Chen Xiaohai, the above view has also been confirmed. In his view, the chip and the package will not make any investment, but LED lighting application investment opportunities are still large.

So, standing in different places, see different scenery. Foreign investors believe that the current industry is an important watershed in the competition between each other, the forecast lighting will be the main engine of growth in the LED industry in 2016. Niche applications include automotive, healthcare, agriculture may become a new catalyst, the global LED demand is expected to grow from 2016 to 2018 in 9~14%.

In addition, LED lighting is rapidly replacing the traditional lighting and lighting, in 2015 the global LED lighting market size of 55 billion 700 million yuan, the market penetration of up to 36.9%. This means that, although the slowdown, but LED replace the traditional lighting market is still very large room for improvement.

The above evidence, once again explained that the winter has not struck, 2015 is just a turning point, the tragic competition, will promote the industry from impetuous to rational, from playing tricks to look at the strength of the key year.

In 2016, good always think listed cash, unrealistic great leap forward development, "pull pull tiger banner" sleight of hand "and the government supply dependent patients, will be faster than ever in a sieve.

But the future of winter, does not mean that the future will not come.

OPPLE China CEO Ding Long's words are: 2015 entered the stage of a mature shuffle sort, but the pain of the day has just begun.

Han Min, director of OSRAM's Greater China Lighting Solutions Division also bluntly, now talk about winter exaggerated, 2016 will be colder than in 2015.

Nationstar general manager Dr. Wang Sen is more concerned about how to spend the winter, pay close attention to technology, strong skills, continuously improve enterprise management level and competitiveness, steadily enhance the status of the industry is that every enterprise needs to do in the difficulties and challenges, for benign and sustainable development is the industry. Because of the fierce competition in 2015, every enterprise in the industry are keenly aware of the.

Dr. Wang Sen also stressed that at any time there are challenges and opportunities coexist. For the lack of technology and lack of financial support for small businesses, the 2015 is just the beginning of a difficult. But there are technology, capital, talent and management advantages of the enterprise, will live longer, live better.

The more noise the more opportunities

Dr. Wang Sen's words reveal a simple but must pay attention to the truth, for the enterprise, the deterioration of the external business environment, may not be the most deadly, ruined the future and destiny of the enterprise itself. Because a healthy man, even in winter also can break a weak winter; the sick, even living in the emergency ward, regarded as hopeless. also can not escape the fate.

As Wang Rongli vice president of the state of science and technology said in an interview with the reporter mail: whether the industry winter comes, each enterprise may have their own views, for the preparation of enterprises, also bears the opportunity in crisis, the market can be self regulating, as long as the enterprise constantly improve their core competitiveness, to achieve a certain a smooth transition, facing their own "spring", the industry there is no absolute golden age, enterprise has its own "spring". Regardless of how the outside world changes, Chau Ming always adhere to the core competitiveness through product and service innovation.

Occupy an important position in the table of this market segment Guanya lighting general manager Chen Shaofan also believe that every business needs to experience pain, LED lighting industry has entered a stage of shuffling, the competition will be diversified, complicated and intense, Heng Qiang strong, the weak or to be acquired, or failure to withdraw from the market, and ultimately survive are experienced a severe test of the market, the brand, technology and product advantages, as the saying goes "not only the enterprise, not for the industry, the development of any industry can not be too pessimistic, not too optimistic, nature has its own law of development. For the LED lighting industry, no brand, no technology, no independent research and development strength of the enterprise is "winter", so to have their own core competitiveness, has a keen sense of smell and rapid response to the execution of market changes, nature is the "golden age", will the industry crisis into the opportunity of enterprise development, the trend of rapid the development of.

For example, the statistics show that in 2015 the eleven golden week, China tourists travel to Japan, as many as 400 thousand people, up to 100 billion yen in Japanese consumption, about 5 billion 200 million yuan, refresh a new record. The continued decline in economic growth China occasion, this is more surprising, this also proves that, Chinese is generally recognized as good quality of Japanese products are very popular, so the sales level and economic speed just to be a good product or not proportional to absolute. As Chen Shaofan stressed, each enterprise has a lot of pressure on the market environment and peer companies, although we are complaining that the market is more and more difficult than before