LED is the key to the transfer of benefits to the traditional enterprise electricity supplier

Earth people know, and now more and more important network sales, the network is becoming more and more huge consumer. Young people sometimes don't even want to go downstairs shopping, rather than single network express, because I have already been used to store seven days no reason to return, the habit of buying things can also make a point, write bad experience or to praise the sun.

Traditional enterprise restructuring electricity supplier has been unstoppable. But the transition from the traditional enterprise electricity supplier, always unavoidably. In fact, now known as the transformation of many of the traditional giant companies, sales of the line is always a big dealer, many of which accounted for more than 80%. If the transition is too fierce, the line is too big for the line impact, arouse dealers collective confrontation, as long as the combination of not getting goods, do not say half month, even 3 days of the goods, will make a substantial decline in performance, let the boss heart trouble. It is precisely because of this level, the transformation of traditional business electricity supplier, seems to be in a dilemma. In my opinion, the process of transformation of traditional business electricity supplier, to deal with the relationship between the dealer, to achieve the smooth growth of performance rather than the opposite, the key is to solve the problem of good distribution.

Can not both hands hard"

First of all, I want to tell you an example of what I know. A company has 15 years of history, in the country has a total of more than 4 thousand dealers, dealers are generally small scale. The enterprise should say is the sensitivity of the Internet, a few years ago have been known to capture the online business opportunities, and actively participate in the industry lead to the Internet, opening a flagship store in Tmall, the Jingdong, do sale in vip.com and so on, can achieve more than one hundred million basically a month. Now the situation is that the enterprise online electricity supplier is very strong, but also does not allow dealers to shop online. Offline sales this year, a decline of 40%, the dealer to find a reason is that the online business has greatly affected the business of its line dealers. Although there are also factors in the market, but it is not a good balance of interests under the line and the line. Now get together to find the company a dealer from time to time. Trouble is one thing, the biggest risk is that dealers disunity on brand loyalty, greatly decreased, and even some dealers hang his brand online and in store for drainage, others sign. In fact, for traditional businesses, and now online sales and the ratio of the line, the development of the better, still accounts for the small head. Moreover, the rebound in the line is too large, the further development of the electricity supplier in turn, but also the formation of obstacles and negative effects.

Investigate its reason, the author thinks, this enterprise adopts "both hands are hard" means is the main reason that causes current situation. In fact, the transformation of traditional enterprises in the process of electricity supplier, it is easy to be suddenly to the intermediary of the huge profit space temptation. Traditional enterprises in the original generation, the generation of the region, the level of agency model, diluted the profits of the enterprise. One can go through business intermediary "to consumers, businesses will suddenly find themselves the profit margins of many. For example, before the dealer, can only get 30% of the profits, completely bypassing dealers, manufacturers can account for more than 60% or even greater profits. A pledge, so enterprises to adopt the "two hard" means, is a big clean up on the Internet, usually without their authorization store all the complaints, closed shop; on the one hand to set up their own team, completely dealers, open their own official flagship store.

Dealers in the line of business already has become more and more difficult, the online shop and have no support of enterprises, it is even under the banner of "clean" slogan to suppress, the money dealers line is not to raise the electricity supplier team, which forced almost no way to go a lot of dealers. In this case, the enterprise's own flagship store to do the more powerful dealers, the impact is bigger, finally can only lead to dealers to give up the brand agency, to find another way.

Dealer racing"

Different from the one mentioned above, another company is taking another approach. First, this enterprise in the transition to do electricity supplier when it is clear and the relationship between the principles of dealing with major distributors: benefit sharing. Enterprises to open flagship store, but also to encourage dealers "horse racing", in various platforms open shop. Enterprises in the policy and resource inputs are the same as the support, dealers are doing good to see their investment and efforts.

Under the original line of the dealer against the Internet, because the Internet is thought to grab their business. But in fact, they also realized that the electricity supplier is the trend. Moreover, like 6.18, double 11 such days, the network large-scale promotional activities, a lot of consumers, will be through the PC side, or mobile terminal, through a variety of network publicity to contact promotional information. In particular, young people, although usually not to the store consumption habits, but it will be because of consumer Carnival Shopping Festival, in this particular time to be attracted to the dealer's online store. Many dealers suddenly found that if you can seize the opportunity to serve them online, but also the same as their own line to attract users. Perhaps the original consumers want to buy something, but because of the good experience in the dealer shop, the same may be guided to the dealer's physical store to buy more things.

Therefore, the distribution of interests is the key. Companies to play with dealers. In fact, the official flagship of the enterprise