LED lighting dealers in the future development of the basic direction

Market and sales as long as there is a certain amount of LED lighting industry consumption, as the use of the intermediate channel dealers, there is a chance of survival and development. Of course, the premise is to change the business model of the lighting dealers to keep up with the changes in the market environment. At present, some dealers claim difficult to do business, basically no business to do, but the dealer's own ability is relatively degradation, no longer match the current market environment, and walks in a competitive state of homogeneity. That is a serious point, cried every day difficult to do business dealers, is actually dying wailing.

In the face of the current, we must first consider the survival problem; focus on the future, we must consider the development of the problem. When it comes to life, maybe some dealers believe in their own local sales network has been shaped, customer groups are stable, relatively strong strength of the company, the status of the industry has also been, should consider the problem of existence? Of course The business is doing too much, it is only a little bigger boat, and then the big boat, there is the possibility of sinking. Moreover, this business to earn the money, as long as the business is still operating, it is not necessarily your money, just book wealth only, unless those who have money or business completely stopped after clearing out of the money belongs to you. Dealers overnight bankruptcy case is not uncommon, so no matter how much the current business, we must pay close attention to the survival of this string can not be loose, always have a sense of crisis prevention.

When it comes to development, although more than and 10 years have been in bad mouthing the dealers in the future, continue to emphasize the decline of dealers, such as lighting manufacturers access flat, the proportion of direct amplification and terminal direct, professional logistics providers, and in recent years the electricity supplier etc.. Indeed, each of these factors will have a huge impact on the dealer, but as long as the strain, the survival and development of space or some, and stick to the same, can only be a dead end.

Overall, the future does not need so many dealers, dealers in the next 5 - 10 years, half of the dead is entirely possible. In addition, from the perspective of government administration, has been "down" in this direction. Who do not want to die, but the speed of the bankruptcy of small and medium dealers is inevitable. So, how can we ensure that dealers in the future there is enough room for survival and development?

Market leading ability

Although the dealer is the local people do a local business, and is the business for many years, but it's a shame that the dealers themselves without much guidance on the local market, or lighting brands in the active guidance, either passive follower. To make it worse, the dealer is just a porter.

Why is there no market guide? This is because the lack of awareness of dealers in this regard, the company should start the market to do a good job, the terminal tension, and then follow up on their own. So, there are very few dealers establish the system to guide the market, there are few to set up the marketing department (even if the set is often useless), no research continues on the local market and consumers, there is no corresponding new product promotion system, there is no professional marketing team.

For lighting companies, in the local development of a new distribution business is not difficult, it is not difficult for a distribution provider. However, if the local dealers have active ability to guide the market, for the promotion of new products to the downstream distribution of retail customers and consumers, the dealer's value is not a common carrier, but operators.

So, the dealer to come out from the traditional mode of distribution business, to upgrade their market operators, the formation of professional departments, to build the corresponding market guidance system, so as to guide the local market with consumer trends and product promotion ability. Another point of view, since the dealer can break a manufacturer's product is pushed in the local, also can make the products in the local.

Establish company brand

In the brand, the traditional cognitive distributor is that of the brand promotion of manufacturers and manufacturers of products, and to their own company's brand is not how hard. In fact, the brand manufacturers or manufacturers of products or brands, these brands are not the ownership in the hands of dealers, to keep good, others are the children of the family, may at any time by the manufacturers to recover or sublet to other dealers.

Therefore, the dealer must establish their own brand in the local market, and enhance the company's brand influence, in the downstream customer groups more than manufacturers and brand products. Of course, this is the first to use the upstream manufacturers of the product brand, to build their own brand dealers, and then formed a distributor company brand based, supplemented by the product brand brand.

The ability to kill upstream manufacturers. There is a big stick in the hand, speak kindly, dealers can not be separated from the cooperation with the manufacturers, but in maintaining positive cooperation, but also have the ability to kill the local market manufacturers.

After all, the upstream manufacturers are commercial institutions, will first consider their own interests to maximize the interests of the dealer is certainly placed in a secondary position, or even sacrifice. Also, not all bosses or manufacturers of salesman is to prevent manufacturers were playing upright gentlemen, or abandon the tragedy, we must establish in advance of the manufacturers in the local market can kill