LED lighting do not do blue ocean dream!

After nearly ten years of rapid development, has been LED lighting products known as "high-tech" pronoun has been flying into the homes of ordinary people, the focus of the industry from the "technology" has become today's "price" confirms the sentence: the amount of price fall, lighting companies are looking for a way out.

The "blue ocean" this seemingly aloof from the noun is land of idyllic beauty, strategists talk of. What is the red sea? What blue ocean? As a research and development in the LED industry has been engaged in market sales, but also the most professional and technical personnel in the field of marketing products to know the most professional and we talk about this issue.

Lighting blue ocean does not exist

Throughout the ten years of planning the road, personal point of view: general scale lighting companies do not do blue ocean dream, Noah Ark does not exist. In fact, in the current Chinese real economic environment, all walks of life are developing or developed by the industry, in addition to the national strategic resources (such as energy, telecommunications and other industries) is a few enterprises monopoly, most of the industry is not only one of the two enterprises in business.

The same industry, if there are two companies in the competition, it is not pure blue ocean, if there are a number of enterprises to compete, it must be the red sea. We are scratching their heads trying, are rare to find the blue ocean, the significance of pure blue ocean doesn't seem to exist.

Occasionally find one or two niche markets, the space is too small, unable to meet our appetite for development and survival needs. The red sea of any one industry is far more than the blue ocean, it is more extensive than the existence of blue ocean, more than ever, can not be avoided.

Even if you find blue ocean, it will soon become the Red Sea, blue ocean may not belong to you. Unless it is a very small or very professional market, its technology or channels are unable to copy and imitate. For example, some of the licensing system for a small number of special lighting market, a market capacity is low and extremely professional areas, etc.. These are not in line with most of the size of the target market for general lighting enterprises.

Industry reshuffle will now feature three

1, the price war upgrade. The current T8 glass tube, T5 integrated support, ball bubble lamp, lamp and other price wars almost all LED companies do not have access to profit space, the formation of the entire industry are in a difficult state.

2, the industry will usher in mergers and acquisitions storm. After so many years of energy gathering, part of the large scale enterprises already have the advantages of integration and enhance the industrial chain, and strengthen win-win mode.

3, closing more and more foot. If the enterprise still follow the original purchase price down continuously and more than the capacity of the enterprise, and continue to extend the period for enterprise price war "down", then, the market reshuffle is not healthy, the development of the industry will go wrong.

LED lighting enterprises will be how to break through?

Innovation 1, innovation industry often said not only on product innovation, innovation of technology innovation, actually also includes innovation, channel model innovation, thinking innovation, management innovation and a series of good, than the existing mechanism is innovation;

2, the upstream market segmentation industry cost basically has reached a critical point of the material, the gross profit is relatively low, the survival of small businesses increasingly small space. In the face of meager profit era, LED lighting companies have become the industry's leader, will be bigger and stronger market segments, or they can only be integrated acquisitions or forced to collapse. There is no lighting companies can make all kinds of product lines in full bloom. Single product breakthrough is always the only slogan;

3, the vertical and horizontal integration industry analysts believe that the characteristics of the LED lighting industry reshuffle will make 2015 show "bigger". In the direction of the market, it is necessary to give full play to their own advantages, and other areas of business cooperation, integration into the environment in order to better reflect the advantages of their own characteristics.

4, make full use of the capital large and small enterprises coexist industry pattern will not change, change is the enterprise market share proportion. In the same product areas, the use of capital consolidation in the same field of business, you can control the context of this field, while the use of cross-border capital upstream and downstream industry chain, it is to expand the layout of the various advantages.

So find out their own advantages, head-on competition, survival in the Red Sea, warfare products, channels, services, war war war war war, cost, scale advantages, and all from the enemy...... Since it has no way to retreat, it and as the sword". Let the Red Sea more bright!

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