LED lighting export temptation real situation secret

On the one hand, the main difficulties of the domestic market merchants and manufacturers collective troubled; on the other hand, the main foreign market vendors xiaorizi really moist. Do export, do not do domestic sales! Under the new norm, domestic market competition is increasingly fierce, "The Belt and Road layout landscape began to greet, somewhat the scenery here is fine temptation. In this case, "can not help but drool with envy the besieged city" in the enterprise, so what the outside market? And how to overcome it?

Beyond the siege

Relevant data show that in the first 5 months of 2015, China's exports of LED lighting products $4 billion 80 million, compared with the same period in 2014 fell by 7.06%. The first four months compared with the same period last year fell significantly, in May the export growth rate increased to 9.28%. Nevertheless, still higher than the overall growth rate of 7%.

With the "The Belt and Road" policy to further promote, Southeast Asia and South Asia market to benefit significantly, Vietnam, Malaysia, Philippines as the representative of the market to maintain rapid growth, including Vietnam from thirty-seventh in 2014 jumped to fifth.

It is reported that a large number of high-end lighting products are exported to Europe, in the terminal sales price as a reference, the profit can reach 5 times the gross margin of the domestic market China manufacturers; some personalized lighting products sold to Japan, the terminal price is as high as 10 times the price from the China. Among them, Chinese manufacturers more to win cost-effective, to participate in the European and American market with low profit margins of the foundry form, and emerging markets in policies, standards and other requirements are relatively low, has become a large number of low export lamps, a certain scale which makes the amount of profit is still the objective.

There is one of the most attractive export advantage, is the first payment after delivery of this payment method. Compared to the domestic competition caused by the disorder after the first shipment and other industry rules, export more conducive to the cash flow of the company turnover.

Export enterprises do not prefer domestic sales

In recent months, those who have been to the Pearl River Delta, have a common feeling, that is, the factory closed more, fewer pedestrians on the street, the night market beer stalls are not so noisy and full of passion in the past. Behind these appearances is a large number of export-oriented factories closed, migrant workers returning home after the epitome of economic recession.

First, the differences in the market led to product differentiation, the decision of some export products are not suitable for the domestic market. Do export business, product orientation is relatively clear, mainly for a specific national and regional standards for product development and research. For example, the export of electrical products in Japan, due to the Japanese domestic voltage is 110 volts, based on this standard products in the country is no way to use. If enterprises want to adjust the standard production of domestic sales of products, from the research and development, production, and logistics, and many other aspects must be transformed in order to meet the needs of the domestic market.

Two, many of the products of export enterprises are doing processing, related to the patent and other factors, limiting the expansion of the domestic market. Pearl River Delta, a lot of export products manufacturers are mostly earn a little processing fees, product design and R & D are in the hands of foreign companies. The backwardness of technical strength is destined to part of the export enterprises engaged in low-end oem. This kind of enterprise itself does not have much market competitiveness, the only way to provide these companies is the competitiveness of China's cheap labor.

Three, export enterprises to restrict the development of the domestic market channels. Most export enterprises directly and foreign agents in the previous year have signed a contract for the purchase and sale of the next year, the company is only responsible for the production of products, foreign sales channels are responsible for foreign sales agents. The lack of effective professional product brokerage, export enterprises will need to build a huge sales network to expand the domestic market, a huge sales network construction cost is many export enterprises to bear the burden. Do not have their own inherent perfect sales network, export companies to abandon the domestic market is also an inevitable choice.

Overseas market threshold depth

Compared with the export of domestic lamps and lanterns many advantages, but also attracted numerous domestic enterprises coveted. However, all of the requirements of single test is the problem inherent strength of the enterprise, especially the enterprise research and development capabilities, quality control system and supporting strength put forward very high requirements, the export threshold is not able to enter into the general business.

In fact, foreign customers for products is higher, especially in Europe and the United States, Japan and other clients, there are strict criteria in choosing partners, each other in need of a long period of time, but once you accept that manufacturers, will cooperate for a long time. They may look for successive enterprise R & D capability of new products in the exhibition, but also to visit the factory workshop, visit the production line, production equipment and put forward rectification opinions. Start production, but also sent here to stay here, once the requirements can not meet the requirements of the stop, the two sides to communicate in order to continue to produce.

In addition, enterprises attack overseas markets, its advantage lies in the style of the product, process and quality. On the style and technology, one of the largest single investment mold is a mold development process, hundreds of thousands of yuan investment, a few light made out of millions of investment, if the market is not good, small factories broke down. Style and technology can only attract customers to achieve the first transaction, on this basis, the quality of stability to ensure that customers and you reach a stable transaction