LED lighting marketing off-season action can not light"

Marketing tactics that many manufacturers and marketing personnel in the sales season generally take the "Inaction" strategy, namely to reduce staff travel, to save money, every end of the month, the sales staff will be Yahuo with more iron for some customers through marketing policies, the operation of the market basically rely on natural sales. In the semi stagnant state of "hibernation".

But in fact, in the sales season, if the manufacturers and sales staff to reverse thinking, erratic, actively adjust and optimize, take the initiative, even the off-season, the market still There is much fineness in do.

Sales off-season, generally should do the following aspects of work:

First, change the concept of off-season

In fact, many marketers are idle in the off-season, have a great relationship with their ingrained off-season thoughts, in their mind, is the off-season sales of small, more effort is useless, not to give himself a holiday, relax, to prepare for the season again.

Under the domination of this idea, as originally in the off-season market, it is impossible to take the initiative to come up with ideas, think of ways, so that the off-season is not light, more prosperous season. Would you like to learn more about this?

Therefore, as a marketing staff, especially the FMCG industry, in order to successfully cross the off-season, first of all, we must reverse their off-season concept.

1, only the idea of off-season, there is no off-season market.

Light and no light, but relatively speaking, the overall sales decline in the market situation, as long as the efforts on competitors, still can make their own share of sales has greatly improved, the key is you want to, or not?

2, "everyone is drunk I wake up alone, everyone is muddy I alone".

In the sales season, the competitors are careless, sometimes easier by surprise, surprise, which can let oneself quietly outflank A new force suddenly rises., carry on competing products, which quietly occupied the commanding heights of the market for the coming season, an all-out offensive to lay a solid foundation.

3, good at challenging themselves, overcome self.

The biggest enemy is yourself, for you, what will reap what kind of fruit, the low season, if the sow is positive, will harvest fruitful, if sowing is negative, the harvest is only poor; therefore, challenge themselves, beyond the self, is the key to realize the sale personnel pin across the off-season.

Two, integration and promotion of products

Sales season, is the best time for marketers to sort out and integrate regional products.

Because the off-season sales relatively smooth and soothing, therefore, moderate adjustment of product layout and structure, the market will not bring much impact on sales. Off-season integration and promotion of products include the following aspects:

1, promote new products, especially profitable products.

In the sales season, many manufacturers tend to bury the hatchet, horses on, basically in the state of this time to stop production, the promotion of new products, often because of fewer competitors, especially the "troublemakers" less, and easy to cut and dissolve potential campaign.

At the same time, after the introduction of new products, as a result of the new, so it will give dealers and dealers new feeling, new impetus, and ultimately bring new growth points to the market, so that the overall increase in sales.

2, eliminate old products.

Some profit and aging "thin dog" products, basically belongs to the enterprise "chicken ribs" products, "tasteless gesture".

But because it has a certain market share, in the situation of a hot season, often do not dare to start, but in the off-season sales opportunity with new products listed on the "killing" is very timely.

Through the promotion of new products, replacement of old products, new and old products can have a good transition and convergence. Integration and promotion of products, focusing on promotion, through the new product launch and major efforts to promote, can slow down the off-season sales of visual fatigue, thereby stimulating the vitality of the channel, so that the market moves up.

Three, expand broaden channels

After the introduction of new products, in order to have a better market performance in the off-season, and actively expand and broaden the channels essential. In the sales season, because competitors to reduce or paralysis, some channels are often "idle" not even discarded, therefore, for marketers, this is a great opportunity to develop and expand the network channels, squeezing the opponent's vast.

Expanding channels include the following aspects:

1, eliminate blank dot

That is to say, within the jurisdiction of the township, the streets of the empty network friends, implemented sweeping style distribution, sales season, due to product demand, to attend to the blank sales outlets, especially some disdain, or relatively small remote outlets.

In fact, the ant is also a lot of meat, the implementation of these networks carpet, all-round development and coverage, integration of channel resources, and sometimes can play an unexpected incremental effect. To the peak season, it is possible to produce nuclear fusion effect.

2, to seize the opponent network

Use of the opportunity to seize the opportunity to compete for the opportunity to seize the opponent, to seize the opponent's sales outlets, so that their own sales network continues to expand, but also one of the effective means of sales staff to achieve off-season not weak.

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