LED lighting of the Warring States period"

Homogenization of competition ingrained

For "lights are" ancient town, in addition to the lively as the same market bargain, never leave a good impression. Into the bustling town, there are a lot of good lighting companies, but more difficult is the "light" in good taste of small workshops. Whether consumers, or dealers, the most afraid of homogenization of competition. The streets of the "workshop" as the homogenization of publicity channels, there is no way to market chaos. Three of the "workshop" provoke a sensitive nerve in the development of the industry, product brand chaos, chaos, chaotic price, consumer market also followed the chaos, Mongolia, such as turbidity, it seems that many enterprises are difficult to be A clean hand wants no washing. Many leading enterprises in the industry choose to stay at a distance, do not want to wade this muddy water. OPPLE fled the town, FSL in Foshan, NVC selection entrenched in Huizhou.

Every industry, as long as the leading enterprises, so the market norms can see a little bit of hope, this is people's consistent mode of thinking. The traditional energy-saving lamp industry, OPPLE lighting Home Furnishing lighting; NVC commercial lighting; in addition to Buddha lighting, and a number of TCL with the benchmark of enterprises, the market is not so. In addition, we can think from another point of view: OPPLE, NVC lighting, TCL, Buddha and how they become the industry benchmark enterprise?

Afraid of the market.

LED lighting market known as the emergence of new lighting lamps of the big cake. According to relevant sources, in 2010 China's LED lighting industry output value will be more than 150 billion yuan, more than doubled in 2008. The development of LED lighting market so rapidly that every enterprise LED the eyes of the meat and potatoes. So enterprise fashion, overnight market brand thousands. According to incomplete statistics, China's LED lighting companies close to 4000. In addition to LED lighting involved in traditional energy-saving lamps giants OPPLE, NVC and other enterprises, specializing in domestic LED enterprises only rectangular lighting, neon, Lehman, Saman, etc. several big beautiful road. More people can not remember the name of small businesses. LED lighting history is not long, but the development is very rapid, but is not yet mature. Many small businesses do not know the true meaning of the brand, to exaggerate the attitude of the overwhelming advertising, to the pursuit of visibility for the purpose of. Now on the market, LED prices are generally high, but the price difference is relatively large.

Industry started to worry, LED will be the market under a bully?

With crystal lamp. The market as a warning, many enterprises of lighting lamps were perpetually afraid of competition homogenization. Homogenization of competition is the most important source of success, in order to display plagiarism, follow the trend of poor behavior to achieve short-term interests for the purpose, and then there is No. Homogenization of competition can only make a lot of enterprises to touch the edge of the ball, not a real brand.

Genuine advertising

Famous marketing expert Ye Maozhong said that brands need quality as support.

Open Baidu search engine, LED lighting up in front of the innumerable brands. The dazzling advertising page and the sameness of the advertising words let consumers made a difficult, difficult choice.

LED lighting is still in its infancy, was often unrealistic as if it were raining flowers. There is no strong after-sales service team and good after-sales service system, relying on fancy advertising can only deceive consumers once. That advertising is a tonic, only in a proper time and appropriate appropriate advertising for the talents will achieve the best effect, otherwise, like riding a boat.

Throughout the LED market, the traditional energy saving strong enterprises moved to the LED lighting industry, still can obtain the trust of consumers, it only shows good customer service service is an important part of brand building.

Who is the big market in the end

At the beginning of the LED lighting market is far from saturation. Is expected to be the fastest in 2015, LED lighting market share in China will reach 20%, driven industrial scale of $500 billion. Such a huge market with strong government support, the development of LED lighting industry very influential. The opportunity is for those who are ready, have a long-term vision of the enterprise will be a rainy day, rectangular lighting days before moved into the new factory; zhenminglee scenery listing; Tsinghua Tongfang spend money to build the LED science park...... Who is the real leader in LED lighting industry? We look forward to the LED market, while looking forward to the optimization of the lighting industry can be carried out quickly and smoothly.